The hierarchy of your website is very important for both ease of use for visitors to the site and also the ranking of the site in search engine results. Some people believe that the hierarchy of the website will work itself out if you just keep adding content, but this is not the case. Careful thought needs to be given to the hierarchy of a site so that it will do what you want it to, both in terms of attracting visitors through search engines, and retaining the attention of these visitors with a website that is easy to navigate and that has useful content.
Let’s split these up and look at why both are equally important to the overall wellbeing of your website.
The Importance of Hierarchy for Usability
When visitors arrive at your website, they will want to be able to find what they are looking for easily. They will not want to have to click through a number of different links to find the page that they want. Navigation menus can be used to direct your visitors to relevant pages but if you have a large site then this may not be the most efficient way of doing things.
One way round this problem is to use internal links which will take visitors straight to a page that is relevant to the link that they have clicked. These internal links can be placed in pages of content and can increase the amount of time that visitors spend on your site. A great rule of thumb is that no page on your site should ever be more than three clicks away.
The Importance of Hierarchy for SEO
In order to increase the likelihood of your website placing highly on a search engine results page, you will want the search engine crawlers to be able to index every page of your website. The hierarchy of your site plays a big part in this and the navigation menus should be in formats that are easy for search engines to find such as XHTML and CSS.
The use of internal links is also a good SEO technique because they allow search engines to move throughout your site seamlessly, given you the best chance possible to get all of your pages indexed quickly and potentially ranking higher too. However, make sure that the anchor text that you use to interlink your pages is relevant to the corresponding page that it points to.
Enhancing visitor experiences can be achieved through careful consideration of the hierarchy of your website and this in itself can be a useful SEO technique. The length of time visitors spend on a site and the number of pages they visit can have a positive impact on rankings in a search engine.
Whether you are in the process of building a new website, or you want to make changes to your existing one, putting careful thought into the hierarchy of your site can have a number of benefits. However, don’t neglect other things such as page loading times as they can have a major impact too. VPS Germany can help with this by providing you with a fast and reliable hosting service.