It is no secret that these days people love to shop on the Internet. This is one of the reasons that so many individuals and businesses have made E-Commerce a driving force in their daily operations. One of the top platforms in which to sell items is Google shopping. If you are a seller or thinking about becoming one, here are some tips to help get your products organically ranked higher in their search.
Offer Lots of Product Information
The more information you can offer about the products you are selling on Google shopping, the better. Since Google always tends to favor web pages and products that are content-rich, be sure to take the time to enter all of the information you have available to you. Depending on the products you are selling, this might include product colors, sizes, weight, dimensions, a description of what the item looks like and a picture of it, for maximum impact.
Enable Google Seller Ratings
When people are evaluating which online seller to purchase items from, positive seller ratings are always a great buy signal for someone that has never done business with you before. As an online vendor, you can make this process easier by using seller ratings extensions that highlight reviews from previous customers and helps build trust.
The More Positive Reviews You Have the Better
As an online retailer, you should already be doing everything within your power to make your customer’s experience a positive one. Happy customers are more likely to give you positive feedback and reviews that can be used to help sway other potential buyers to purchase from you. The more positive reviews and feedback you have, especially over a lengthy period of time, the more likely you are to come up as a preferred organic result in Google’s ranking system.
Set up a Small Advertising Budget
While every online seller loves the thought of getting highly-valuable conversion traffic sent to their Google shopping page, sometimes you have to be willing to invest some amount of money in an advertising campaign, especially if you want to speed up your visibility. While organic results are awesome to have, you are venturing into the unknown as you wait for your store to gain recognition and traffic. Seasoned online vendors that are motivated to sell need to take matters into their own hands and make something happen with an ad campaign, even if it is modest to start.
Work the System Every Day
Being an online vendor is almost as much work as having a “bricks and mortar” store. In order to keep your customers happy so you get more positive reviews for higher organic seller rankings, you need to work your system every day. If you get new product in, you will want to add this to your store as soon as you are ready to ship it out. If your inventory has changed due to selling at other online venues or because you added more stock, you will want these numbers to be reflected on your online storefront.
By keeping your store up to date with new products, better descriptions, some amount of paid advertising and plenty of positive reviews, you are likely to see your organic seller ratings in Google go through the roof in no time at all.