With Google constantly changing, it is essential that businesses adapt. As a response to these changes, many webmasters are making huge shifts in their SEO tactics. Even though this is well overdue, this is definitely a move in the right direction. The fact is that small businesses are finding it more difficult than ever to meet these new demands with their current SEO budget and, as a result, have to spend more. Some reasons why this is a good idea are highlighted here.
Google Wants You To
There are a number of SEO pros that will dismiss this fact as just PR; however, Google has made it clear that they will no longer tolerate the SEO methods that worked back in 2008. Things such as duplicate content, thin content, paid links, reborn domains, excessive bookmarks, keyword stuffing and article stuffing are no longer going to work.
Even if you are one of the sites that have not received any unnatural link warnings, the message is clear. Quality has to be increased in order to see continued success in SEO.
Trying to Recover from Google Updates is Costly
There are quite a few websites that have been able to recover from Penguin successfully, but every case is different. They’re returning traffic levels are different. The easiest fix is related to any technical issues that are on the site and duplicate content needs to be removed right away. Any articles that have keywords stuffed should be edited and thin content needs to be replaced with value oriented work.
If you have issues on your site with improper link building, this can be extremely difficult to fix. It is important to become a smart business owner and invest more on SEO techniques, which may include hiring a professional SEO Firm.
SEO and Marketing have merged
There are far too many small businesses that have a set-it-and-forget-it strategy for SEO. They believe that once they hire a pro they don’t have to have an active role in SEO efforts. It is important that your business monitors the work and holds any professionally accountable. This will ensure that only white hat techniques are being used and that your site continues to adhere to all the new developments from Google, which will ensure search engine ranking and performance.
When it comes to SEO services in Toronto taking the time to find the right firm is essential. More information about these services can be found when you contact the team from Blue Hat Marketing.