Today’s economic world is driven by sales, and thus, the demand for effective salespersons is truly sky high. Although various companies demand different academic qualifications recruiting salespersons, there are some inherent qualities that can ensure success in sales. If you are looking at the career in sales, then it is essential that you cultivate and nurture these top 10 qualities of a successful salesperson.
Relationship Building: A successful salesperson knows how to build a relationship with a prospective client, and more importantly how to maintain that relation. More often than not you’ll see a salesperson handing out his/her business card or asking for the business cards of the prospective buyers even when the deal the not closed. This way one can foster communication and thus a comfortable, professional relation. A great salesperson never forgets to follow up, because follow ups can lead to future sales or even reference from the perspective buyer.
Learning drive: A great salesperson is always motivated to learn new things. As a necessity, a salesperson must know all about the product or service he/she is selling. Thus, it is essential to improve product knowledge by constant learning. A good knowledge about ERP software gives you a substantial advantage when it comes to sales. When it comes to sales nothing beats knowledge.
Confidence: Confidence is the key to making big sales. A salesperson should always have utter faith in what he/she is saying. For if you are not confident enough in your product, how can the customer be? However, make sure not become arrogant in your confidence.
Persistence: Persistence is another quality that’ll serve you good if you want to become a great sales person. Strategic follow up much time leads to high-value sales especially if you are working in business to the business set up. A great salesperson never relents; when he see a lead, and he follow it. The sale you are pitching for may not get closed today, but with spaced follow up it can happen after two months.
Empathy: Well, this is a valued virtue in every walk of life, more so in sales. It is important to For a salesperson to succeed it is important to look at things from the buyers’ point of view. Why is the product or service relevant to the buyer? Why your brand is the best choice the buyer can make? These questions need to be answered. Only with empathy towards the purchase, one can understand these points and pitch the sale accordingly.
Tenacity: Tenacity an essential quality here. Every successful salesperson knows how to cut his/her way through a buyer’s barriers. The dogged determination in the face of rejection, pro-activeness, and zeal to close the deal are what make a salesperson tenacious. Make sure to cultivate these qualities to succeed in the tough sales field.
Focus: In most professions focus is of immense value. But in sales it is essential. Unless and until a person is internally focused on his/her sales goals, no amount of incentives and motivations can drive him. Self-discipline, understanding of one’s shortcomings and willingness to improve on those are important factors here.
Optimism: If you are a salesperson, you simply cannot be a pessimist. Every sale you’ll attempt will not be closed at the end of the day. The key here is not to lose heart. An optimistic outlook in the face of failure is essential to succeed as a salesperson. Focusing on opportunities, rather than failures is the key to handling refusal. For instance, a perspective buyer may refuse your offer, but if you continue to maintain a good relation with him/her, you may get a valuable referral from that person.
Ownership: Ownership of the job profile and everything it demands can prove to be a great quality in a salesperson. Life may not be easy when you are continuously handling sales pressures. But once you take ownership of your position, you’ll find it easier to handle the pressure and achieve your goals.
Courtesy: Last but not the least, culture and courtesy are the inherent qualities of a successful sales person. No one wants to speak to a rude person, let alone do business with him/her. So, maintain proper mannerism and always extend professional courtesy towards buyers.
So, these are the top 10 qualities of a successful salesperson that you need to cultivate to thrive in this sector. Feel free add any other quality you think is essential for a seller.