Increasing traffic to your website is worth the time and investment because the more leads you acquire ultimately leads to higher profits. However, increasing website traffic is not just a one-and-done deal as it requires a combination of strategic actions that contribute to higher visibility and user interest. Read on to find out our 9 key tactics to help achieve higher traffic for your website.
The more your website is optimised for search engine results, the better chance it has of making it on the first few pages of a search result list. SEO itself encompasses a long list of tasks like utilising long tail keywords, meta descriptions, internal links, and much more. It is worth investing in SEO knowledge to make your website a winner in the search engine game to bring in many potential leads.
2.Use social media
You should promote your website’s content through the appropriate social media platforms that resonate with your client base. Be active in these communities and update frequently to stay current and relevant. Also, remember to link your website to engaging posts to bring social media users back to your website.
3.Have great content
Investing in great content for your website and social media sites is crucial. You will need blogs with interesting topics and images that are going to entice users in wanting to know more about your brand. Make content relevant to their interests that relate to your services and your audience will stick around.
4.Diversify your content
Not only should you have great content, but you should also vary what you present. Videos and images are very engaging and often draw audiences in more successfully compared to large bulks of text. Have guest bloggers come onto your website, bringing in their followers to your page. Share content from experts in your field. The more interesting, diverse, and attention-grabbing the content is, the more traffic you will get.
5.Post content frequently
Posting more frequently grabs user attention and brings in a wider range of people. By being actively involved with your website, you can maintain a fresh image and have timely content that will keep your audience interested and returning to see more from you.
6.Make your content “Shareable”
People love to share infographics and inspirational memes on social media, so providing these once in a while will help your website gain more visitors as users post your content, exposing it to their circle of friends online.
7.Use Email Marketing
We all check our emails constantly throughout the day, so not taking part in email marketing would be a huge missed opportunity. By having customers opt into your newsletters, you can send them periodic blog updates, coupons, promos, and news that will encourage them to visit your website.
8.Optimize your website for mobile devices
With many users on their phones and tablets, if your website is not mobile-friendly, people will usually give up browsing pretty quickly. Make sure there are also no obtrusive ads that frustrate users and often derail them from your website. When creating your website yourself using a website builder, you will be able to follow easy to use templates and tutorials that will help ensure your site is properly optimized.
9.Use Google Analytics to strategies for the future
This tool, which has been integrated with AdWords, helps you see where your website’s visitors come from. By using Google Analytics, you can also see visitor demographics which can help you tailor your marketing campaigns to make them ever more relevant and engaging. If you see one post and blog that spiked more interest than the others, you can modify your future content to what your users really want to see and read about.
If you want to increase your brand awareness and get conversions, then a large inflow of traffic is essential. By following some of the above tactics, you will be better positioning yourself for success.