If your tech website or blog is struggling to gain organic new visitors, growth hacking may be just what you need. Growth hacking, in general terms, is all about experimenting across channels to find the best ways to grow your business, or in this case your website or blog.
Typically growth hackers are marketers or engineers, and their goal is to build a larger base of customers or visitors for the product, website or business they’re working on behalf of.
If you’re a tech website owner or blogger, below are some ways you can apply principles of growth hacking to build your traffic.
Learn About Big Data
One of the most important things you can do in the process of trying to growth hack is to have an understanding of big data, analytics and how to apply these principles as you’re working to increase traffic.
A good way to start is by taking an online course that focuses on these principles, such as a basic big data program, or you can go even more specific by earning something like a Hadoop certification.
Taking this type, of course, will give you a great foundation to analyze your traffic and see what’s happening, which will help guide where you make changes.
Maintain a Minimalist Homepage Design
Your site visitors don’t want to come to your tech blog and find that it’s cluttered and confusing to navigate. One of the simplest and most effective growth hacking tips you can follow to increase traffic involves simplifying your homepage.
If you want to be sure this is the right move to make, try doing some split testing between your site as it is, versus a new clean, simplified design.
Include design elements such as plenty of negative space, contrast and content layouts that are streamlined and easy to read.
Create Quality Content
A big part of successful growth hacking your tech website or blog depends not only on understanding big data nad having a clean, streamlined page design. It’s also about the content.
Create content that has excellent headlines and try to design and write it in a way that’s inherently shareable. Add plugins that make sharing as easy as possible for site visitors, and work on writing longer posts. According to Neil Patel, the average length of a web page that ranks in the top 10 on Google for any keyword has at least a length of 2,000 words.
Create Landing Pages
Landing pages can serve as the portal to your tech website, and they’re giving multiple access points, so that’s going to drive traffic. Create landing pages, but make sure when you’re doing that they’re distinctive from one another and have different sets of selling points listed on them, to draw in as broad and diverse an audience as possible.
From building your knowledge of big data and analytics to creating quality content, the above are some ways you can successfully growth hack your way to a top tech blog or website.