Social media has become an indispensable part of any online marketing campaign. It has become so important that search engines like Google cannot ignore it. This is why social signals are considered as important factors in search ranking algorithm. So how seriously are you taking social media?
This review of Awario introduces you to a social media management tool that gives you control over your web and social media mentions. Find out what this can mean for your business.
What Does Awario Do?
Whenever relevant and useful conversations take place online, they help create opportunities for your business. Awario covers relevant and useful mentions on Facebook, Twitter, YouTube, Google+, blogs, Q&A sites, news sites, forums, and the entire web.
Its key functions include the following:
- Get Instant Mentions: Awario notifies you about all key conversations taking place online. This app crawls staggering 13-billion-plus web pages every day. If you don’t want to miss opportunities, this is a platform you cannot afford to miss.
- Market Research: What Awario does is to filter out all unwanted social media chatter. You can conduct market research to find valuable and useful customer insights so that you can understand your target audience in a more effective way. The insights learned from social media can help improve your overall marketing plan.
- Build Brand Awareness: When you are able to join social media conversations, you are able to reach out to people with your brand. Even if you reach a tiny percentage of your target audience, word-of-mouth promotion can take your brand image to places.
- Boost Customer Engagement: Social media helps you engage, not just with your potential customers, but also with your existing customers. You can turn your social media presence into a part of your customer support service. Interact directly with customers by responding to their comments. This can help both building stronger relationships and improve your product/service offering. Today, almost everyone is present on social media and brand engagement is the deepest here than almost any other conventional media.
- Discover New Opportunities: Your target audience is looking for your products/services on the web and social media. This social media management tool can help you find those opportunities so that you can grab them before your competition can. Today, more than 8 in 10 consumers are going to research for a product (by asking or searching) when they want to purchase it.
Awario also lets you find out industry influencers and connect with them. The relationships you can build with such niche authorities can help you further build brand awareness and get consumer attention.
Main Features of Awario
These are the key features of Awario that make it a powerful tool to capture your web and social mentions and opportunities:
- Continual Monitoring: You can have Awario monitor the entire web for your targeted keywords. It will do this in real time, allowing you to take instant action.
- Prioritize Conversations: This social media management app can prioritize the most useful conversations taking place. You can have the discussions sorted according to ‘Reach’ so that your promotional efforts can be targeted to the most lucrative audience first.
- Target Relevant Online Discussions: With Awario, you will not have to waste your time getting notified about irrelevant or less important mentions. The app also allows setting negative keywords so that you could filter our specific types of posts. You will get notifications about only those web/social media mentions that matter to your business.
- Supports Multiple Languages: The app can be used to track online mentions in all languages. It doesn’t what your target market is, you can track relevant mentions from any part of the world.
- Deep Analytics: Awario’s analytics tool provides in-depth tracking. Create extremely useful reports, identify influencers by social media sites, get alert comparisons, and evaluate progress.
You can not only set email alerts, you can get notifications on any device. Besides, you could also manage your everyday campaigns using any device including smartphones and tablets.
As already mentioned, you cannot ignore the importance of the social network for promotional purposes. Awario can keep track of your targeted keyword mentions on not just social media, but also on the web. Its algorithm provides deeper searches and reaches more online resources than other tools. Its support for any language and deep analytics further make it a better tool. If you are looking for the best social media management, this is the ideal option.