Branching into the world of online marketing can be a daunting prospect, but regardless of whether you are a new company or an established one, you can get a lot of new customers just by having a website.
Designing and setting up your site can be a long process, mainly because you need to make sure you have everything on there you need. You also need to decide how you are going to create your website and your budget.
Plan your Site
The first and most important thing is to plan what you want your website to do. Are you a professional blogger that will be uploading photos and blogs, or are you a retail company that needs eCommerce aspects?
For a blog or a fan site, you might want to add a forum or some other way for your followers to interact with you and each other. If you are planning a photography site, then you need a way to show your high-quality images that won’t slow down your site.
Your budget will determine in some respects, how you decide to design your site. If you have a bigger budget, you might be able to afford a web designer to do all the web building work for you. However, if money is limited, then you may have to design the site yourself using a free website builder.
The latter may not be up to the standard you want, so you need to keep this in mind. The better your site is, the more customers it will attract.
Designing your Site
If you are choosing a web designer, it is important that you sit down with them and discuss what you want the website to do. Show them your plan and tell them your budget so they can give you a quote. Once you have agreed on a plan, you can let them do the rest with the occasional meeting to see how it is progressing.
If you are designing the site yourself, you need to choose software to help you. If you are new to web design, then sites such as WordPress and Weebly can be a good place to start. They have a basic interface and an easy to use template system.
Finding a Host
When it comes to web hosting, there are a few options available. You can opt for a free web host, or you can use a paid web hosting company. The free web hosting option will save you money, but there are limitations such as bandwidth and features that make it poor option for business. Another fact is that you won’t be able to use your own domain name, which is an important part of brand marketing.
The best option is to use a paid hosting company such as Bluehost, Siteground, Certa Hosting, etc. They can set you up with a domain name if you don’t already have one, and they can offer good support should things go wrong.
Once you have set up your website and you have found a host, you can concentrate on making it a success.