Visuals are key to any marketing strategy. They say a picture says a thousand words, and it’s true. Pictures are powerful tools for any marketing plan. They can evoke your brand, your image, and your message, and they can be viewed in a very short period of time. The best images invite viewers to ponder them. The best images are typically custom.
Using stock images is useful for when you cannot afford to hire a photographer and have a photo shoot conducted. Stock images can be taken and used at your leisure, and there are so many you are almost guaranteed to find the image you are looking for without the worry that people have seen it too many times before. If you want to kick your marketing up a notch, however, you need to incorporate video.
Videos on your website are a striking way to introduce your viewer to who you are and what you do. A short and snappy presentation can be far more engaging than a still picture. Further, you won’t have to rely on someone click on the “About Page” to learn more about you. You can introduce yourself to them in a snap.
Making these videos doesn’t have to be hard. Use a free presentation maker like this and have a sharp, powerful presentation in minutes. Here are a few things to remember when creating your video:
1. Stay on Point
Don’t stray too far off. You are here to make a clear, concise presentation. If you dally too long or go off topic, you will lose your viewer’s attention.
2. Have a Unified Look
If the tone of your website is bright and happy, make your video and all consecutive marketing material bright and happy. Use the same fonts, the same logos, and the same voice. Have a unified brand persona and viewers and customers will feel like they know who you are.
Minimalism is in now. Don’t try to clutter your video with too many flashy messages or images or video clips. Keep things simple and clear. Let your message be the focal point.
4. Remember to Use Text
Using text, or closed captioning, isn’t just for the benefit of those with hearing disabilities. Most videos will play automatically in newsfeeds as a user scrolls past them, but they will not play sound. Having text or captioning is a great way to ensure that your future customer knows the message, even if he or she doesn’t click on the video itself.
Marketing is a crucial part of any business. There isn’t a single company in the world that doesn’t need to rely on it at some point or another. Using effective visuals is the key behind any successful marketing campaign. Using video is a great way to spice up your marketing strategy. Share the presentation you have made on your social media channels, feature it prominently on your website, pay for advertising and use that as the focal point. There are so many ways to use video today to your advantage.