Recent statistics suggest that 80% of most companies’ business information still exists in a paper-based format. In fact, digital documents still maintain widespread appeal as the preferred medium for content creation, dissemination, storage, and editing.
With printing processes improving thanks to modern technology including the hp office jet pro 6830 ink, the printing industry has caught up to the modern realities of the Age of Digital. As a result, modern printing can now act as a counterpart to digital information. Read on to find other reasons why printing is still vital in the Age of Digital.
Photos and Memorabilia
In the era of digital photography, printing is as important as ever. There is now a huge range of digital printers available on the home printer market, many of which possess the capabilities to provide a professional print.
There is nothing quite as satisfying as seeing a perfectly captured image be transferred effortlessly into the physical world. While having digital files is a safe way to preserve images, printing is a tangible form of art. There are many ways to print and display images, and physical forms including wall art, photo albums, and frames remain as popular as ever.
When you’re trying to be productive or creative you want as few obstructions as possible. However, with digital devices, you are constantly bombarded with outside devices (think Facebook and Instagram). On a computer it’s much easier to click away to something else, with printed information, there are far fewer excuses and far fewer distractions.
Reading and Comprehension
Although E-readers and tablets are becoming more popular as reading devices, research suggests that reading on paper still boasts unique advantages. In fact, most studies have concluded that people read slower, less accurate and less comprehensively on screens than on paper. Many people approach computers and tablets with a state of mind less conducive to learning than the one they bring to paper. Therefore, if you are reading for comprehension, its best to stick to paper.
The Physical World
While our brains may one day be uploaded into the digital cloud, for the time being, we will exist in the physical world. Our brains are wired to appreciate the senses; to touch, smell, taste and feel. In the Age of Digital, printing offers a physical connection to the important information we need to absorb.
The age of digital dependence and online marketing strategies, including blogs and social media, has brought many changes to the marketing industry. However, despite the numerous benefits of online marketing, research shows that traditional print-based marketing channels are still a vital part of the marketing communications for some businesses.
Print work is integral to the branding of a business. Printing is utilized for the physical presences of all brands; from shop front and other identity materials, to brochures and direct mail. In fact, studies have shown that that paper-based content and ads offer special advantages in connecting with our brains. Studies have also shown that customers prefer printed brochures and information materials over electronic alternatives.
A detailed or complicated document is often easier to read, pass around and make notes on if it’s printed. If trying to share and disseminate information to a large group of people, a printed document can help the audience remain more focused, attentive and comprehensive of the information.
As a result of the Age of Digital, we see pixels and intangible concepts for countless hours every day. However, while the digital world offers numerous benefits and advantages, like a hug from a friend or a freshly picked flower, there is no substitute for the real deal.