As an entrepreneur who runs a small tech business, you should understand better than anyone the importance of having a business logo.
A logo, simply put, is the symbol of your business. It’s a key ingredient to use in marketing and it’s how customers will immediately recognize your business. Everyone identifies the golden arches with McDonald’s and the apple logo with Apple, to name a couple of examples.
But at the same time, designing a truly good and original logo is difficult. And since the tech industry is so saturated anyway, it’s even harder to come up with a logo that’s different from other tech businesses.
If you’re repeatedly hitting roadblocks with logo design, here are the top three tips that you can use today for designing a logo for your tech business:
1. Have A Plan
Fundamentally, you need to have a plan for how you want your logo to turn out. Ask yourself what kind of fonts you want, what colors you’re thinking of, and what your overall vision for the logo is. It’s your logo, and any final decisions get to be made by you.
You should also take things a step further by sketching your ideas out on paper and playing around with them until you arrive at something close to what you would eventually like. Brainstorming sessions are always helpful in that regard.
2. Seek Professional Assistance
If you’re not a graphic designer yourself, you would be very wise to invest the money into hiring a professional designer to create your logo for you. Yes, you can try to DIY your own logo with an online logo design tool, but as Flashmarks points out, many online logo design tools are limited in what they allow you to do and also charge a variety of hidden fees.
In contrast to this, a designer who is experienced in and passionate about logo design will simply be an invaluable asset to you. They can take your original vision and sketches you made from the last tip and develop them into a truly original, appealing, and memorable custom logo.
3. Remember The Customer
One of the most overlooked pieces of advice when it comes to logo design is to always keep the customer in mind. Remember that your logo is what people will identify your business by, so it’s important to think of what they like.
For example, if your tech business is designed to appeal to a predominantly younger crowd, then it may be wiser to go after an overall more colorful and trendy design with vibrant colors. You can also keep these same colors on your website, your app, your social media pages, and so on.
Designing A Logo For Your Tech Business
Having a plan, hiring professional help, and keeping your customers in mind are the top three tips that any online entrepreneur should remember when having a logo designed for their tech business.