Every business is going to have some form of competition, whether that is direct or indirect. There is always going to be someone else doing something similar, either in terms of the product or service they are offering, or the way that they offer it. With so many new businesses starting up every week, getting noticed above your competition is vital if you want to succeed – here are some ways to do this using the best in new and old technology.
Using social media for your business is essential, and it can bring your products and services to a whole new range of people who might not have known about you before. It is also very useful for seeing what your competition is doing and helping you to develop new strategies and marketing campaigns. You can even focus your strategy on the same followers that your competition has if you choose to, especially on Facebook, but using interest-based targeting.
Making sure the SEO (search engine optimization) on your website and blog, or even your social media pages are correct is important. The better your SEO techniques, the higher you will rank on Google, and the more likely it is that people will click through to your website when they are searching for something you offer. Using a backlink checker, for example, will ensure that every link you use to strengthen your SEO approach is working and is valid. Broken links will penalize you when it comes to SEO, so checking these things is extremely important.
You may have noticed that ads will interrupt the videos you are watching on YouTube. These ads can be useful to use in your advertising campaign, as you can ‘interrupt’ your competitor’s videos using your own ads. Even if you don’t win the business there and then, your company will start to become associated with your competitor, and if a customer does want to switch, yours will be the first name they think of.
If your competitor has a newsletter or asks for customers to sign up so that they can receive marketing emails, then why not do just that and sign up to receive them? You will be able to see first-hand exactly how your competition is advertising, what their offers are, even what keywords they are using, and you can use all of this to your advantage. The more information you have about what your competitors are doing and how they are doing it the better armed you will be when it comes to your own campaigns.
To understand why people are using you – or not – and how you stack up against the competition, you can use surveys to gather information. This can be done through email and online, so no one has to stand and fill in a form to hand over to you. Sending out a survey email means that you are able to keep in touch with your customers, which helps to keep you in their minds, but it also means that you can learn a lot so remember to read the responses and implement ideas when you can.