Lee Rainie, director of internet and technology research at the Pew Research Center, gave the Holmes Distinguished Lecture at Colorado State University on April 13, 2018.
He enunciated on the research that the Center conducted with Elon University’s Imagining the Internet Center regarding the massive influence of the internet in the future and the use of artificial technology. How they will create a positive effect on the social and political systems in its advent of progressively spreading throughout the globe.
The internet is the root of all the present marketing of any brand or product. It is an elaborated comprehensiveness of the digital marketing that has influenced many businesses to successfully promote on a global scale.
It is estimated that around 2025, the internet will acquire the representation of electricity, lesser acknowledged insight but more than ever engulfed in the daily routine of people. An immense computing system will embark due to the interference of rather extensive cameras, sensors, and software, databases and data centers.
Business encounters will be heavily embedded with the wide comprehensiveness of technology. Due to the ubiquitous nature of artificial technology, the encounters will be far more influenced by virtual reality.
The imminent encounters with the products will become accessible, taking user engagement to a whole different level creating a rich experience revolving speech and touch gestures for the customers. The teleportation is bound to produce an even rapid accessible platform for the deliverance of products, making it faster than ever to receive and gain views on a product and repair them accordingly.
The environment around us will become a source of independent intelligent entities, enabling them to think and sense. This will create an extraordinary effect on the businesses. The intelligence will prove to be a profound contribution in making the people more aware of their surroundings and their demeanor to certain tools and technology which will help gain a better understanding of the users that the companies have to interact with.
The intelligence will also enable the products to maintain their own repair system which reduces time consumption involved in its potential repair, eradication of the money wastage and most importantly, the durability of the technology involved. This will take the business of products to a level of dynamics where they will have to spend less on hiring people to do certain jobs and more on the production of reliable technology.
The robots and technology have estimated to replace people in the business industry contributing to the factor that they will have a major influence and control on the lives of people. This could result in large enterprises being controlled by robots eventually.
However, accessible it may sound but it can create violence and recklessness of the human mind that was once used to create such a remarkable technology. The laziness that will engulf the minds of the people may result in a lesser contribution to the on-going events of life. Furthermore, the inability to resolve issues might also considerably increase.
So, what is the current status of business with technology? Business has been taken to the global scale, to various countries, expanding to various cultural, multilingual and social systems due to the advancement in technology. It would not have been this progressive on various platforms if it had not been the continuous change embarking the technology industry.
It is estimated that the business in collaboration with the technology and online tools has made far more significant progress than the businesses who have acquired the simpler traditional way in the marketing industry, eventually rising to heights like none before.
Technology has made business accessible to the far corners of the world, providing a concise and concentrated chart on how its perceived in the audience and which of the audiences should the companies be targeting, where in the world will they be able to provide a greater influence with the making of the products and how? This has embarked the industry to produce better professional products in accordance with the relevant information they receive from the clients’ side.
It helps them gain a better understanding of the client’s perspective regarding the products pressure points and valued pains enabling a better professional experience for the customers and eventually raising the number of customers. Technology may also be a great help for your foreign customers to better understand your products with the help of business translation services.
The time-saving criterion has been embossed in the successful advancement of technology. The business flourishes with the lesser time consumption in various marketing and producing platforms which create fast and rapid access to the products, their delivery, customer reviews, and repair.
The lesser time consumption also reduces the money spent on the various extensive services. Most of the technological advancements have brought cheaper ideas on the stage making it easier and helpful in growing a business. But, it has definitely increased the competition making the stakes higher for even large enterprises in the industry.