Publishers and Advertisers – where is one’s area of responsibility?
Those who have just entered the world of affiliate marketing should understand their position and other players’ roles. In this article, we are going to talk about the figures above.
In the beginning, was a company
Let’s imagine, the company “Rose and Green” has created a new line of furniture. It is very difficult when nobody knows you. Logically, they want the world to know them. Their role in marketing is called this way:
Advertiser – can be a company or a private person that has a product or services and wants people to know about it, thus, has prepared some advertisements for attraction.
What is a publisher on a website?
Everything looked quite simple, if a company wants to post an ad, it should be done, why not. But there might be some help required…
Publisher – in advertising this figure has free space for the ads to come out.
It is high time when we desperately need each other
Publisher and advertiser in marketing are interdependent players. One cannot exist without the other. Well, to tell the truth, advertisers could cope with the problem somehow, maybe would start posting ads in the streets on the walls by themselves or something like that. But even direct contact to website owners returns us to the same role set we have discussed.
It is important to understand here, that the better publisher performs his work, the more clicks, visitors and conversions an advertiser gets and the more money he spends for advertising.
Is there a free alternative to a publisher?
There is no clear-cut answer. Doing all the job makes it free on the one hand, but it so time-consuming and the money you save will unlikely be worth it. So, technically it is possible, but wasting time for communications to other business parties, controlling the process and other stuff will distract you from doing the business you actually want to run.
The point where we meet
Advertisers and publishers are very seldom talking to each other directly. There is one more participant in their game.
Affiliate program – it is a collection of companies that post your ads on their websites and you pay for every click that was made to your ad with redirection to your website.
It is not free, but it is cheap. Well-known companies with high traffic can bring a lot of new clients to you. If the interaction between you and a new customer was successful, he or she will tell their friends and give a link to your website. You have paid only once but attracted several clients. Brilliant!