Digital signage allows retailers to match the tech savviness of their customers. With the exploding sales of smartphones like Xiaomi during the holiday season, customers prefer digital interactions. As a tech admin, you must educate yourself on the new retail trends and expectations moving towards digital signage. Similar to smartphones, digital signs are taking over at retail locations as demanded by customers. While retailers have hired tech admins like yourself in the past, prepare to expand your duties. In order to effectively do so, you must understand why retailers are upgrading from paper signage to digital. In this post, you will learn the top reasons retailers are switching to digital signage.
Firstly, digital signage offers retailers a simpler solution to rebranding. Since fashion trends come and go rather quickly, clothing stores are forced to create new advertisements fast. When the latest clothing magazine states that a certain style of jeans is no longer in-style, retailers need to get those jeans off of their advertisements immediately. Paper signage takes a lot longer to produce than digital ads. Therefore, retailers benefit from digital signage and the way that it can display new advertisements with the touch of a button.
Another reason retailers are converting to digital signage is because of the appeal. When retailers implement new technology in their stores, their tech-savvy customers respond well. By following the basic digital signage design principles, you can implement visually compelling messages, displays, and advertisements. Digital signage offers a cleaner, more futuristic look while customers may now see paper signage as outdated. As a tech admin, it is your job to ensure businesses can advance through the tech services you provide. You can create more visually appealing designs with digital signage. Since retailers benefit from digital signage designs, it is a service you should offer.
Retailers also benefit from digital signage because of the customer service engagement provided. When customers shop in-store, they usually have to use their smartphones or a store associate to answer their questions. With digital signage, they can use store-provided technology for assistance instead. Furthermore, businesses with less than successful salespeople can thrive with digital signage. Customers do not have to wait around for a worker’s aid. Instead, they can take the initiative and find answers to their questions when nobody is around to answer them. By providing this feature, retailers increase their customer satisfaction levels as well as overall engagement at their locations.
Increased Addon Sales
On top of increasing customer satisfaction and engagement through digital signage, retailers increase their product sales as well. Retailers strategically place their digital signage throughout check-out lines. This can completely transform the checkout and overall in-store experience of customers. Since customers are already in the shopping mood and are just waiting in line, they take the opportunity to browse more product options. Rather than getting annoyed by the wait, they have the opportunity to purchase addon or upsell items. If the digital signage displays impulse buys and products, customers will pick up these items at the time of purchase. Typically, they purchase more products as a result. Therefore, digital signage done well increases company profit.
Sharing Brand Stories
With a quality installation, retail store owners receive the ability to share their story through digital signage. Printed signage does not offer retailers a lot of space to tell their customers what their brand is all about. Since brand stories often engage customers, retailers using printed signage miss out on a great marketing tool.
For this reason, they turn to digital signage to bring their message to the market. According to www.bdynamix.com, “Speed to market is increasingly important as competition heats up.” Digital signage provides companies with much more space to speak their mind and show customers the faces behind the brand. Great brand stories encourage customers to return, which increases retail stores’ profits.
Retailers prosper when they meet the technology needs of consumers. One way to meet those needs is through digital signage. It allows retailers to rebrand according to trends easily and quickly. Digital signage is more appealing and futuristic-looking than print signage.
It also offers immediate customer service for customers browsing stores. Additionally, retailers gain the ability to share their brand’s story with their audience, spreading news and awareness for relatively low additional costs. The increased design flexibility, appeal, and engagement all contribute to a better experience for customers. These are the top reasons retailers are switching to digital signage.