Building a website is one of the most promising ways to succeed in the world of online businesses. It helps to improve visibility and maximize reach while being budget-friendly. Having a website presents the perfect opportunity to break geographical barriers and get your message across your target market.
Not all websites, however, can be effective. Among others, one of the most important is for the website to be optimized for mobile. Meaning, when people use their mobile phones to access the website, it should be responsive and not appear distorted. It must offer a seamless experience.
In 2018, according to Statista, 52.2% of global website traffic was generated through mobile phones. This speaks a lot about the importance of having a website that its optimized for mobile. But how exactly can you do this? Read the rest of this post and learn from some of the insights we will be sharing.
Before we start, if your main concern is how to create a website for your business, regardless if it is for mobile or not, check out this link for some of the best options worth checking out https://www.thetop10sites.com/website-builders/how-to-build-a-website.html.
Confirm if Mobile is the Way to Go
Although there are endless benefits of having a mobile-friendly website, it is important to take note of the fact that this may not work for businesses in some industries. So, the first thing that you have to do is to be sure that you will benefit from going mobile.
You need to perform an analysis of your website, paying attention to the viewing behavior of their target audience. What are they using to access your website? An easy way to answer this question is to enlist the help of Google Analytics. This will show the percentage of people using mobile to view your website. If at least 30% of your viewers are using mobile, this is an indication that you will indeed benefit from optimizing your website for mobile.
Pay Attention to User Experience
In one article from Forbes, which you can read on this link it has been reiterated that the user-experience should be a priority if you want to create a website that is optimized for mobile. The usability of the website is critical to minimize the frustration on the part of the user. In turn, this will also be effective in lessening the bounce rate.
There are many ways by which it will be possible to provide a better user experience when they are viewing websites using their smartphones. For instance, this is possible by making sure that it is optimized for a seamless view regardless of the size of the screen. As much as possible, the users should not be required to type a lot. There should be no need for the user to zoom in just to have a clear view of what is on the website.
Improve the Speed
As a part of delivering improved user experience, speed is also a critical consideration. For sure, no one wants to visit a website that is taking forever to load. After all, humans, by nature, are impatient. We have a short attention span, and hence, it is not uncommon to just leave a website if it takes forever to load.
It is important to take the necessary steps to achieve the maximum page speed of a website as it is optimized for mobile. There are several ways to do this. One of the most popular is to compress the videos and photos on the website. The smaller the files are, the faster the website will be able to load. A caching plug-in will also help.
Upload Better Content
With the continuous popularity of mobile websites, there has also been a shift in the contents that are uploaded. While they are still written in such a way that they are optimized for search engines with the use of high-ranking keywords, they are now more conversational.
To be optimized for mobile, it is recommended to have what is called a pillar article. Simply put, this is one main article that branches out to several sub-articles depending on whether the user would like to know more about the topic. The articles are constantly linking to each other, which will help in search engine ranking. To add, this also prevents the user from being overwhelmed by limiting the information that is present on a specific web page.
However, this does not mean that you have to remove the relevant content. You still need to have lots of useful contents on the website, but you have to consider where they are placed. You will have to move them in different pages or change the way they are organized, but make sure that they are not completely removed.
Design for Touch Functionality
One of the differences in accessing a website using a computer from accessing using a smartphone is the use of touch. Therefore, for the website to be optimized for mobile, it is paramount that it should be designed for touch.
Create a website where the user can use their fingers for controlling its different functions and for navigation. The website should be designed in such a way that it will be easy to navigate regardless if you have small or large fingers.
Use a Trusted Website Builder
This is one thing that we have recommended when we started this article. You need to find a website builder that will make it easy to come up with a mobile-optimized website even without technical expertise and experience.
Wix is one of the best examples of a website builder that you might want to consider. It is known for being intuitive with great functionality for creating a mobile-responsive website.
Indeed, if your business has a website, make the most out of it by making sure that it is optimized for mobile access. This way, you will be able to reach more people while making sure that your website is effective in conveying a message.