Businesses certainly know the value of having a great website. For people to make a purchase, businesses will have to provide ample information about their products and services. Without an effective web presence, converting prospects into actual sales would be difficult, so it’s best that you invest in creating a highly informative and website.
But just like any other marketing tool, a website costs money — a lot of it, actually. If you want to build one using a custom template expect to pay between $500 to $1,000. This won’t cover the installation of premium plugins or, more importantly, SSL certification. No doubt, small businesses struggle the most when it comes to web development. Luckily, there are various ways to create an effective website regardless of how much you have in terms of resources.
Let’s take a look at some great and cost-effective tips to building a website that’s sure to benefit your bottom line.
Find a free-to-use website builder
WordPress is definitely every business’s main weapon when it comes to creating websites. Then again, in order to get the most out of the platform, you will have to pay a little extra for it. Since small to medium businesses don’t have the resources, they may as well opt for alternative website builders that are free to use or at least cheaper than conventional web-building platforms. Look along the lines of Wix and Weebly, which have options that cater to the needs of startups. Whether you want to start a marketing blog or an e-commerce site, these platforms won’t put too much pressure on your budget.
Consider hiring an outsourced service provider
You probably know how important outsourcing is to many businesses. It’s a great way to lessen manpower costs and get access to tools and expertise you would otherwise have a hard time acquiring when you’re building an in-house website. With a homegrown web development team, you’ll be paying more than when you outsource your website project to an offshore company that’s capable of handling it for less. All you have to do is to find an outsourcing partner that has all the features and services you’re looking for.
Find a different hosting service
If you already have a website, chances are you are paying more than you should for a hosting service. There are a lot of hosting services to choose from that fit your needs, so opt for one that’s both cost-effective and efficient in terms of performance. To make the transition seamless, opt for an effective WordPress migration service that lets you retain the functionality and quality of your website as you move to a cheaper server.
Focus more on improving searchability and content quality
The best way to get higher returns through your business website involves increasing your search ranking. This should consist of effective keyword research as well as content creation. If anything, building a great site doesn’t have to involve spending too much. Your best bet would be quality, so you might as well focus more on creating a good mix of blogs, videos, and infographics for nurturing your potential clients.
Websites may seem to be a costly investment, but there are better ways to build one that won’t leave your wallet dry!