People’s schedules are so overloaded nowadays that each of us can confess to having forgotten about an important meeting or missed an event you had been so eager to attend. So we are in need of something that will help to follow, plan, and organize our life events, and it should be more than just a paper organizer. The sensible solution is event mobile apps.
Including android or ios app development into the marketing plan of your oncoming event makes a lot of sense. Ultimately, apps are both about making life easier for organizers and benefiting the users. And here are the top 6 reasons why apps are a must-have for any event.
1. Your event agenda gets organized and showcased with the app.
Showcasing your event program online before and during the event will eventually help attendees plan and personalize their own schedules. A really great app can become an exceptional scheduling tool which will allow you to enter the information on all the changes, new announcements and alerts in one place and it will auto-update in all the places it needs.
2. Event apps are ways to connect the attendees notwithstanding the device.
Great event apps are sure to reach your attendees whether they are accessing the event with the kind of gadget they feel comfortable with – a mobile, a tablet, or a laptop. When the event has a database-driven website a single source of data is able to feed multiple communication lines giving users the best possible experience and consistent ease of access and use across devices.
3. Event apps let you engage attendees before, during, and after.
Turning the event app into a private social network provides year-round engagement allowing you to reach out and send personalized messages to individual attendees. Before, during or after the event people stay a part of the event experience letting them share photos, partake in streams of conversations and obtain information valuable for their jobs. On the flip side, you get palpable data on how your engagement campaign is working via easy to access and use spreadsheets showing how the attendees adopt and interact.
4. Event apps are a great time- and money-savers.
While preparing for the event you spend a lot on printing guides and newsletters which have to be preliminary designed, edited and subsequently mailed. These hidden costs (to say nothing of the time you spend and heaps of papers littering your venue floor) can be rendered insignificant by developing an environment-friendly event app. Besides, the attendees will always have the relevant information at their fingertips being freed of the need to carry around a program that may even be out of date.
5. Event apps help you monetize exhibitors and sponsors.
Exhibit halls tend to be filled with numerous booths that the attendees aren’t necessarily interested in. If you want to elevate your events with an event app turning them into an effective tradeshow let your exhibitors and sponsors become most effective marketers. A featured interactive booth in the app pre-show where attendees can view and download collateral is a surefire recipe to monetize the show floor. The attendees won’t have to step onto it being able to connect with vendors in a personalized way via sponsor ads, targeted messaging and logo placement.
6. Event apps let you follow professional development and certification.
Many people consider attending conferences and workshops an excellent opportunity for professional development and updating their certifications. The event app is what they need to filter the packed conference program in order to get the right session. And the event app is what you need to make sure they went to the session in question.
This is done quite easily by setting up the app to filter the program by keywords which will allow such sessions to rise to the top. The attendee badge is scanned before they enter the meeting room and after the session completion thus getting the organization an itemized and time-stamped list of verified attendees. The event planner doesn’t have to rent any additional equipment and attendees proceed with their learning continuum without disruption.
So, from an event organizer’s perspective, mobile apps make perfect sense providing better value to your attendees who can get the most of your event and bringing the organizer more peace of mind.