There has been a lot of news about Facebook recently. When you really think about it, that should not be a big surprise. After all, it has half the world’s population on it, and there is no doubt that Facebook continues to rule the world of social media.
And where there are people, there is money to be made. For instance, if you are trying to make a living by creating online courses, Facebook should be one of the most obvious choices to invest your resources. If you do not know how to make the most out of the platform, this article will be a perfect starting point.
No matter what kind of a business you are running, everything starts with optimizing your profile. First, you will need to get a vanity URL. This helps others find the page and simply looks better. The profile picture and cover photo are also important. Finally, you have the business information which includes your working hours, website address, and so on. Do not neglect either of these. It takes just a few minutes but makes all the difference.
Posts with Intent
As far as online course marketing goes, it is quite difficult to produce a lot of content. You should probably have to stick with something like a few posts every week or so. That is why it is even more important to ensure that every single one of them serves a purpose. A time will come when you will spend money and boost them to reach a wider audience.
As the number of your followers grows, you will be able to collect data about their demographics thanks to the Facebook Insights. Of course, it will take some time before you can make any real conclusions, but having such information in front of you is always a great thing.
Oberlo has recently published a Facebook Stories: The Complete Guide for Businesses in 2019 on their website. Even if you are running an online course business, you can still benefit quite a bit by giving this one a read. As small as it is, it could still be that one deciding factor to crush the competition.
The content itself matters a lot, but so does the time when you post. Gathering the data will take more time if you are not planning to share something every day, but that should not be too big of a problem. The engagement rate and reach are determined by the timeframe. Some businesses tend to focus on weekends and around the time of the evening. Others are the opposite. Again, figuring this out is possible by trial and error.
Now this one should be obvious and easy. If you have been on Facebook, you should be aware of all those contests and share posts you see on your newsfeed. Organizing something like that should not take a lot of effort. In the case of online courses, you can offer a discount or give away the whole thing. The entry fee should be liking the page and the post, sharing it, leaving a comment, and maybe even tagging a person. Even if they do not need it, people are always attracted by free stuff. It is easy to expect a big reach from such posts.
You could expect to see some discussions under the posts. However, once you have a bigger number of followers, the next step should be creating a Facebook group. They sort of work as a forum since everyone is allowed to share and post, as well as invite other people to join. You can offer some exclusive things to the group, which would be a good incentive to join it. Perhaps a quick contest of the person who invites the most members to a group could also be a good idea.
A business can be as good as the person who is behind it. One of the key things of success is the constant desire for more knowledge. Therefore, keeping up with the changes that occur on Facebook will ensure that you are at the top of the game are not behind your competition. Whenever there is a new feature or change, you should be all over it.
So to make a conclusion, these tips should be a good way to make more out of your Facebook page if you are running an online course business. The more of them you imply to your business model, the higher your chances of succeeding.