Own an online store through Magento 2 or another e-commerce platform, and need to find a way to increase brand awareness without breaking the bank? In an age when there are hundreds of thousands of online stores in operation, finding a way to stand out and create a unique brand identity is essential if you want to succeed.
If you do not have a huge budget to spend promoting your shop, you may feel like you are at a disadvantage, but you would be surprised how much you can accomplish on a tight budget. Following are 10 cost-effective ways to boost brand awareness for your shop now.
1. Promote your store with targeted remarketing ads
Have traffic coming through your shop, but not getting conversions? Oftentimes interested shoppers may walk away without making a purchase because the timing isn’t right. But if they are reminded of your shop, they will come back.
Investing in remarketing ads, also called retargeting ads, is a great way to do make that happen. These ads are displayed to customers who have already visited your Magento 2 store.
With consistent branding in your remarketing ads and your shop, you can instantly remind these customers of their previous visits. You can even show them the specific products they were browsing. Once they remember what they wanted to buy, they may return to complete their transaction.
2. Use the same style elements in your Magento 2 store as you do on your website and marketing materials
Are your colors and style elements different in your Magento 2 store than they are on your company’s website or your ads or emails? If so, you are sending inconsistent branding messages.
Reduce confusion and solidify your image in customers’ minds by using consistent branding elements in all of your online and offline materials.
3. Craft a narrative about your brand through your shop
We tend to find stories memorable, engaging and compelling, not to mention share-worthy. So, another fantastic way to boost awareness for your brand is to weave in a story.
You can do this directly through your Magento 2 shop. Use your store’s About page to tell a unique story about how your company developed, and to share your philosophy. Try to connect directly to the customer’s story, sharing how your products can become a part of it.
You can further develop this through the photographs you post for your products, and even the names of the categories you choose. The text on your page should also directly address the buyer. The example above states, “For the Cowboy in Us All.” See how this touches on an important aspect of the shopper’s identity? Don’t just sell a product; sell an image and a lifestyle.
4. Implement extensions which improve the customer’s shopping experience
One of the most powerful things you can do to enhance branding for your shop is to download Magento 2 extensions. The best Magento 2 extensions augment ease-of-use and give the buyer greater freedom and flexibility while shopping.
An excellent example would be Magento 2 color swatches. With this cost-effective extension, buyers can find out instantly what a product would look like in a color of their choice just by hovering their mouse over each swatch. In their cart, they see the item with the color they have selected, providing an easy visual confirmation that they chose the option they intended.
Buyers remember how easy or hard it is to shop at your store. Make the experience effortless, fun, and hassle-free, and this will help to cement your brand, turning new shoppers into repeat customers.
5. Drive traffic to your shop through referrals
One of the least expensive methods for increasing brand awareness for an online shop is word-of-mouth. To boost referrals, offer customers incentives for referrals such as discounts or freebies. Nobody wants to miss a deal.
6. Hold Instagram contests to build hype around your brand
Previously we mentioned looking for ways to make the story of your brand a part of your buyers’ stories as well. A simple, social way to do this is by hosting a contest on Instagram.
The sky is the limit here, but one idea might be to ask customers to share photos of themselves using your products in their everyday lives. The winner can receive a free product or an exclusive discount on a future purchase.
7. Turn cost savings into part of your branding by putting an emphasis on sustainability
There is a big push nowadays for businesses to go green. Chances are good you are already taking steps toward sustainability in order to keep your operating costs low, so why not make that part of your brand’s story? Tell the world what you are doing to save resources and protect the planet.
8. Sell products which actively promote your brand
A great way to get even more out of Magento 2 color swatches is to go beyond different color options. Offer a range of designs as well, including some which feature your company name and logo. Buyers who love your store will be proud to wear and use these branded products. They will promote your shop for free just by walking down the street.
9. Run an email campaign
Email marketing may not get talked about as much as SEO, but it remains one of the most cost-effective, targeted and influential means of promotion online today. If you are not already building a mailing list and using it to inform customers of new products and send out discounts, now is the time to start.
10. Review your analytics and keep building your brand around your target market
Finally, do not forget to check what is working and what isn’t. Split-test different extensions, techniques and ideas, and see what the numbers are saying. As your understanding of your target market deepens, you can refine your branding to speak directly to your customers.
Now you have some cost-effective and powerful strategies for increasing brand awareness for your Magento 2 eCommerce shop! With these tips and techniques on your side, you can continue to strengthen your brand’s narrative, attracting new and repeat customers while reducing cart abandonment.