Despite the fact that digital transformation is becoming a norm of the current business landscape, a good number of small businesses have yet to adopt strategies that can help them grow their revenues. One of these strategies, of course, is building an engaging website.
According to an article from The Balance, over 46 percent of small businesses in the United States do not have a website. Several reasons include a lack of resources and expertise. Regardless, the capacity for small businesses to compete within their niches will depend on whether they have a website or not. After all, a majority of internet users rely on websites to decide on purchasing a product or service.
Building a website involves a certain level of complexity, but this shouldn’t hamper small businesses from developing an online presence that produces tangible results. They only need to follow a process that helps them maximize their time and resources online.
Let’s take a look at this effective guide to setting up a website for your small business.
Know your main objectives
Before everything else, you will have to know the purpose of why you’re building a small business website. This is crucial as you will need to determine the type of strategy you should be using. You can start by asking what it is you want to focus on. You could be concentrating more on developing your brand or getting as many closed deals as you can. Once you know what you want to achieve, it will be easier for you to establish the bridges that can help you get to where you want to be.
Secure a domain
Once you know exactly what to aim for, you will need to create a domain name for your business. Typically, this involves using the name of your business as the domain, but it’s more than just that. There might be a number of other businesses who use the same name as yours, so you will have to come up with one that aligns with your industry. Once you have picked a unique domain name, you can then move on to the next step.
Pick a good hosting service
The choice of a hosting service is integral to the success of your small business website. There are various platforms that offer you the best features for designing and optimizing your site. But given your limited budget, you will be hard-pressed to find a good host you can work with. You can check this thorough review of 000webhost to see if it has everything you need for what minimal resources you have.
Create an effective SEO strategy
An SEO strategy helps you improve your website’s searchability, thereby enhancing its capacity to attract leads who might want to consider purchasing a product or service. Local SEO and link-building activities are just some of the ways to make your small business stand out. Site improvements such as an intuitive design and faster loading speeds can also impact your small business’s position in the search engine page results.
Once you are able to follow these four basic steps, you can then move on to creating engaging content aimed at promoting your small business. From there, you can be in a good position to explore your enterprise’s potential for growth through online means!