The television industry has evolved big time. Once watching TV with the help of the internet was considered impossible, though we could stream a few channels online but having different sets of libraries being available on a single platform was unimaginable.
Now, watching Tv shows and movies over the internet is a necessity for millions of people. Many have even ditched their traditional cable TV for internet bound streaming services. In this article, we will discuss the top services and Connected TV and how they are going to influence advertising and marketing.
Over The Top Service
So what does exactly “Over The Top” service means? It is basically a media streaming service offered directly to all the subscribed users over the internet. OTT instantly gain popularity among the masses because it bypasses the traditional cable, satellite and other broadcasting platforms which were once the controllers of content distribution.
But not anymore. However one can enjoy Over The Top service on their mobile phones, computers and even television, the only thing required for it is internet connectivity.
OTT Tv boxes are easily available in the market, and companies like Amazon, etc. have their own versions in order to further modify the technology. The most generally used OTT box is Android’s, however, there are a few more popular examples such as Amazon TV, Apple TV, Roku, etc.
On the other hand, what is connected to TV?
However, on the other hand, CTV (Connected TV) is a simple television that can connect to the internet and contain apps and other features which makes it handier than other televisions. CTV is equipped to accommodate devices like Roku, TiVo, X-boxes, Playstations, etc. Most probably you own a few of them yourself.
CTV and OTT are becoming very compelling for the advertisers because they are opening new opportunities to reach to the targeted audience effectively.
OTT TV and Advertising:
When we think about over the top streaming services, the first name pop up in our head is Netflix. However, Netflix works on a subscription model but there are several other platforms that work on The ad model.
Hulu is one of the streaming services working on the Ad model. While Hulu does charge a subscription fee, some of its lower-priced plans show ads. However one needs to subscribe to a plan of a higher tier in order to enjoy ad-less streaming.
Roku- pioneer company of online streaming is also providing impeccable experience through the OTT TV box. With the help of their hardware users can connect to several apps on television like Netflix, YouTube, Amazon Prime and other channels available on the panel of Roku.
Roku also somehow works on ad model but is attracting users towards their platform by providing quality OTT TV at very low costs in comparison to their competitors. I must say if a user wants to enjoy this service at its best, he/she must have a high-speed internet connection which makes the 4K ultra streaming go smoothly.
Local Cable Deals has my faith and confidence. It offers fast speeds without any restriction of data cap and offers you the services without vaulting you in any contract terms. These factors make Spectrum the most suitable choice for all of us.
Both the services- OTT and CTV are continuously growing and evolving by leaps and bounds. It is safe to say that they both can make traditional television services go on a very long vacation to Pluto. Whatever happens, both the platforms are going to open a door to enormous opportunities for video content creators and advertisers looking for effective ways to reach out to masses.
I hope the article has helped you in understanding the two very closely meaning modern TV services’ technology.