Getting a company logo can be stressful and uncertain when doing it the first time. Many brand-new business owners fear that they’re paying a graphic designer too much for their logo.
Guess what? Their fears are warranted in many cases. Some logo designers spot new business owners a mile away and pounce on their inexperience. They charge what amounts to a small fortune for a simple logo design that they could’ve paid a fraction of the price from a fairer designer or online logo maker software.
According to business owners far and wide, it’s possible to determine whether or not you’re overpaying for a company logo. In fact, they’ve shared four critical signs to look for when making your overall determination.
We’ll share each of these signs in greater detail below, so stick around to discover the truth.
1. Other Graphic Designers Are Willing to Charge Less to Create a Logo Based on the Same Instructions.
The easiest way to tell if you’re being ripped off is to approach other logo designers with the same job. If they bid on your project and ask for a much lower price, then the designer with the high price is going out of their way to overcharge you for their services.
Sure, price is subjective in this type of scenario. Some designers may feel that their work is impeccable and deserve to get paid a higher price. But that doesn’t mean you have to pay more for a high-quality logo.
Believe it or not, there are plenty of low-cost graphic designers on the web willing to sell their services at much more affordable prices. In this scenario, you’d have much less trouble getting an inexpensive logo for your business and you’ll feel much better by not paying a small fortune for a simple logo design.
Or the cheapest option is to use an online logo design creator. You’ll hardly pay a fraction of the cost that you’d pay a professional graphic designer for the same quality logo craftsmanship.
2. You Do a Double Take after Looking at the Price on Your Screen.
More than likely, if you go this route you’ll end up going online to find the graphic designer that you end up hiring to design your new company logo. It’s likely that this individual or company will send you a written proposal via email or a link to an online proposal on their website. This is standard practice in many situations.
Here’s where things can get interesting. At this time, you either open the email or click the link to view the proposal and price on your phone, tablet, or computer screen.
Have your pupils lit up from the number? Does it feel like your brains are rattling around in your head? Are your eyes bugging out of your skull because they can’t comprehend the amount being charged for simple logo design creation?
Odds are if it seems like the graphic designer is charging an outrageous price you aren’t wrong. More often than not, if your gut instinct tells you that you’re being ripped off you should trust it because it isn’t steering you wrong.
For a better experience, it’s important to know that you don’t have to overpay to have your company logo made. You can use LogoMyWay instead. This online software creates affordable, unique, and fully customized designs in about 10 minutes. Please visit LogoMyWay on the web to get started designing the perfect, most affordable logo for your stellar new company.
3. Other Business Owners Paid Much Less for Their Company Logo.
Before committing to a graphic designer, you should contact other business owners to find out how much they paid for their logo design creation. If you discover that these other businesses paid much less for the same service, it’s time to reconsider your choice and seek out a new graphic designer. Or even better, please consider using an online logo maker as a more affordable option.
Take time out of your busy schedule to talk to the business owners in your offline and online communities. Ask them how much they paid for their logos. See if they can recommend an inexpensive graphic designer to create your company logo too.
But do not hire the first logo creator to come across your path. Otherwise, you may end up paying top dollar for a service that you could have gotten much cheaper from another company or person designing business logos.
4. The Graphic Designer Apologizes for Their High Price Quote.
Remember, some people place a higher value on their abilities then you might. This is especially true when hiring a graphic designer to create your company logo. This designer may think they’re the best in the world and charge top dollar for their service.
While they are certainly entitled to charge whatever they like, it doesn’t mean you have to pay a premium to get a high-quality logo. This is especially true if the graphic designer begins apologizing for their outrageously high price quote. You can recognize the apology as a sign that the logo designer’s attempting to rip you off by overcharging for their services.
No one should ever feel the need to apologize for quoting a customer a price. So if someone ever does apologize in this regard, you should take it as a red flag. More than likely they charge a lot less for their services and they are trying to pull a fast one on you by raising their prices because they think they can get away with it.
Nobody ever wants to spend more than they have to in any situation. This especially holds true when hiring a logo designer. Some signs to look out for to help you determine if you’re getting ripped off include:
- paying more for a logo than other business owners
- the logo creator apologizes for their outrageously high price quote
- you do a double-take after viewing the price quote on your screen
- and other logo designers charge much less for the same service
If you’ve experienced any of the above scenarios, you likely paid a steep price for your company logo. Try to avoid making this mistake in the future by keeping these signs in mind.