Having launched an e-commerce site isn’t the only thing that you need to do to send your online store skyrocketing in the interwebs. If you want to generate more sales, you have to drive more targetted traffic to your site.
In this article, we’ll discuss both free and paid ways to increase your e-commerce site’s traffic.
One of the fastest ways to get more targeted traffic to your online store is by using paid ads. Let’s take a look at the biggest online advertising platforms you can use to your advantage:
i. Google AdWords
Google AdWords is a PPC (pay-per-click) advertising platform on which you only pay for the ad you posted once someone clicks on it, views the ad, or contacts you (in most cases, the payment is just per-click). You can use this type of paid advertising through the following methods:
Pay for ads in Google’s search results.
Use text or banner ads on other websites (as also seen on paid advertising platforms such as Ads Supply, Outbrain, etc.), apps, or Gmail.
Display your ads on YouTube videos relevant to your target audience based on their interests, age, and location.
Advertise your e-commerce site’s app (if applicable) across iOS and Android devices.
ii. Paid or sponsored social media ads
Nowadays, more than 75% of consumers turn to social media to get answers to questions regarding all kinds of products, services, and brands. That is a good enough reason to set up ads on Facebook, Instagram, and other social networks if you want to reach out to a broader audience.
These huge social media sites also allow pay-per-click (PPC) advertisements that can reach millions of highly-targeted potential buyers in an instant, depending on your niche/industry and the amount you are willing to pay for.
iii. Influencer marketing
You can also reach new buyers by using social influencers. These are people who have gained a massive following simply by posting unique, attention-grabbing content on social media. A lot of people nowadays look up to these famous individuals for advice and two-cents. By hiring or partnering with social influencers, you’ll be able to harness their creativity and reach and, at the same time, leverage on the trust that their own followers have given them.
Again, you don’t need to spend a fortune to reach a wider audience. You can take advantage of these methods, for example, to drive traffic to your online store without spending a dime.
Since consumers can’t see or touch what they are going to buy, many of them count on real customer reviews instead, meaning they read testimonials from other people to get a good idea of whether they should buy a certain product/service or not.
ii. Premium content
Content is still king. A lot of internet users will search online for information regarding a product/service or brand. So, if you want your e-commerce store to gain traction, it’s important that you post interesting, relevant, unique, informative, and engaging content on your site (or on your site’s blog). You can also post related videos and podcasts to entice more people to check you out.
iii. Email blast
One of the best digital marketing strategies to increase customer acquisition and retention is email marketing. It’s a proven and tested method to increase traffic by directing your customers to your online store. By gradually building a big email list, you’ll be able to offer exclusive subscriber-only deals and discounts that can help you generate lots of sales without spending more money on advertising.