It is no secret that video marketing is at an all-time high at the moment and is expected to keep growing over the coming years. Many consumers, in fact, more than half of consumers, love watching videos by their favourite bands. It just makes sense to create video content for your service or offering, and there’s no better time to get going than now.
But the steps to creating the perfect video are many and complicated, and you will need to keep a clear head when you start to make choices about how you want the final product to come across.
What are you saying?
The message you want to convey, and how you include your overall marketing goals within the video’s communication, are key.
Production-wise, marketing videos give you two main options: either live or animated. Many people make their decision based on what they like things to look like, and of course, their personal taste. Although involving your personal taste in a decision such as this is probably unavoidable, this approach is not practical, as all decisions need to be made with the company’s best interests at heart.
While each of these respective routes holds its own merits, it comes down to which one can most effectively portray the message you need to have communicated.
Benefits of animation video production
Animation video production services are the entry point to limitless video content. You are not bound by your location, age, physical appearance or real-life situations.
People tend to zone out when they have to look at a person explaining things at length, however, an animated video makes the entire process much lighter and easier to digest.
Animation has far greater potential for light-heartedness and does not feel as traditional as a visual of a person speaking.
When you commit to one physical person as your brand’s spokesperson, you could alienate part of your audience if they do not identify with a certain something about that person. Animated characters create far more globally accepted appeal across markets.
A great benefit of animated videos is that they have a way of standing out from the rest of the marketing clutter that comes up in one’s life on a daily basis.
Whether you choose something more cartoonish and childlike, or slicker and computer-generated, the freedom to pick your style and match it to your overall message lies in your hands.
In your journey to find the right partner for building your video, you will speak to far more than just one animation video company. When you interact with these companies, make sure that you speak to an actual person, with whom you can chat about your needs and desires.
A very important consideration is whether or not your selected production company actually understands the message you are trying to convey, and whether they grasp what value your offering brings to the market.
You have come this far in the process, and if you are going to spend the money, you might as well spend it on something that you are happy with, which adequately conveys your message to your target market.