Shifts in business are driven by decisions that rely on data. Reading and interpreting big data can be overwhelming without visual expressions. To make it easier for the human brain to comprehend data, data visualizations are used to make it easier to notice patterns, trends, and outliers in data sets. Data visualization takes data sets and places them into a visual context.
When data visualization first came into use, the most common way to visualize information was to translate the information from spreadsheets into a bar graph, pie chart, or table. Today there are far more formats to work with such as bubble clouds, bullet graphs, heat maps, infographics, and radial trees. It’s far easier to understand complex results in a visual format versus reading endless lines of text and numbers.
Take a look at the three key ways that data visualization can help your organization.
Data visualization amplifies your message.
The best way to create a more impactful message for your audience is to use a combination of visuals and written words. Visuals are strongly tied to memory and help amplify your marketing message in a unique way that resonates with your target audience.
Data visualization helps drive business goals. Pairing the results of data analysis with visual representations more clearly and powerfully shows your business’s strengths and weaknesses. It’s important to use the right data visualization to effectively communicate your message.
Data visualization provides insights.
Data visualization is a great tool for providing key insights about your business. You can process a large amount of data at once and use data visualization to better understand the inner workings of your business. The right data visualization comparisons help decision-makers make quick, informed decisions.
One of the best business intelligence tools that show milestones and the scalability of your business is to use the right OKR framework. OKR software makes OKRs, alignment, and progress transparent to teams and keep everyone on track. Workboard offers customers several OKR examples that align with company strategy, help distribute workloads, show employee engagement, and measure key results in real-time. A good OKR makes it easier for remote and distributed teams to collaborate and work toward results.
Data visualization helps with decision analysis.
You can’t make important business decisions without being well-informed. Decision analysis relies on the reliability of your data and the information it provides. Incorporating data visualizations into your decision-making tools gives you clearer insights to make more informed decisions. Reliable data visualizations are unbiased, meaning they don’t distort information with deceptive visuals.
Biased data visualizations could result in costly business decisions. Sometimes employees and managers misrepresent data visualizations when delivering bad news and present biased data that suggest favourable results. Visualizations should be consistently updated with the latest information to ensure the most accurate information is relayed.
There are a number of affordable tools that businesses can use to reliably translate business data from different sources into visuals. When working with disparate data sources it helps to have a data virtualization tool that brings analytics together in one place. Disparate sources include data warehouses, data lakes, data silos, and web services making data management a challenge. Using data virtualization software for data integration is an efficient way to collect unstructured data from different data sources.
Data virtualization is a virtual layer that enables business users to access, combine, transform, and deliver datasets efficiently and cost-effectively. Data virtualization technology is an affordable way to efficiently access databases, big data sources, and cloud data storage systems. Data virtualization tools deliver consistent, real-time data analytics in a range of formats while giving users unlimited data access.
Data visualization is an essential tool that helps businesses amplify their message, gain insights, and make informed decisions.