In any sort of business or enterprise, you need to be able to keep in touch with customers as best as you can. There are so many new ways to keep in touch with any clientele that you might have, whether are you choosing to use an older method of communication such as email or one of the more modern options. Here are some of our top tips for keeping in touch with customers.
Email is still one of the best marketing tools you could hope to use when reaching out to many clients at once. There are so many different ways you can use email to communicate with customers, be it through personalised offers or for something bigger such as a new product launch.
They are a staple of the marketing world and something that every brand needs to be able to construct successfully. Take a look at some of the brands in your email inbox that use email marketing. By being able to set up a successful mass email group, you will be able to reach out to many customers all at once to deliver a clear and engaging message for your customers.
In addition to email marketing, many companies also offer some sort of instant messaging service. This functions in much the same way as email marketing do, allowing you to offer deals and interesting offers to your customers in a much shorter and more engaging message.
Another fantastic innovation in this area has been the introduction of instant messages through social media. You will be able to use social media such as Facebook to be able to reach out to clients in the same way that you can through SMS messages or email. There are many paths that you can take to get your content to your customers as quickly as possible.
Social media is one of the biggest tools we have in the modern era. Regardless of the type of business that you run, you are going to find some form of social media works for you. Most brands use Facebook, Twitter, and Instagram as a minimum, but others have had success on LinkedIn and Pinterest too, to name a couple of places you might want to build a following.
You need to come up with a schedule for posting. Daily posts on social media is a must for most brands, and it can give followers a real glimpse of what might be happening behind the scenes at your company. You can also use it as a chance to promote others. If a customer uses your products or services, ask if you can share the photo of them doing so on your own social media. It gives you something amazing to post while potentially giving them some exposure from your other fans too!
A brilliant option we have in the modern world is that of live streaming. Many brands are already taking advantage of live streaming to create great moments with their customers. You can do it across multiple platforms but some of the most popular by far are YouTube, Instagram, and Facebook.
When you live stream, you get the change to interact directly with a chat function that the viewers have access to. They are able to ask questions and interact with you in a way that is not always available to you on other platforms. You can even guest other people on live streams. It could be a great way to hold a regular chat with your fans while potentially making some brilliant content alongside other creators and influencers. If your fans really like it, you could even make it a monthly part of your marketing campaigns, with a certain member of staff serving as the brand’s ambassador for these streams.
Keep It Regular
No matter how you choose to get in touch with your customers, you need to ensure that you are doing so at a regular pace. What this might be is up to you as it all depends on how much you interact with your customers. Those who regularly interact with people on social media might only want to put out a newsletter every month. Others might want to create a daily release of small updates through various social media platforms to help keep people chatting.
Take the time to work out what the best rhythm for you might be, as it can very much differ from company to company. Keep things consistent, and always keep them in line with your brand standards. No matter where your customers look, they should always be able to find the perfect representation of your brand voice in your communication with them. Start working on your company’s channels now!