The concept of charity is not new. With humankind’s evolution, people today have shown their generous side and are more willing to contribute and help the less fortunate. Now think of this, imagine yourself to be a contributor. You are all set to deposit a bumper contribution to the literacy fund, and then you get to find out that the money that you sent has been hacked and the charity did not receive the amount from their end.
It is crucially vital for charity companies to imbibe an extra layer of protection and add an SSL Certificate in their portals. Installing this certificate passes a clear message to the contributors that their donation is safe and will reach the right people, instead of getting stolen in the mid-way.
If you have been wondering about protecting your charity site or have recently lost a handsome amount in a similar muddle, this article is just the one for you. We will be walking you through the various types of SSL certificates and how they can benefit you in many ways. Aside from that, there are some great tips to secure your site almost instantly. Without any further ado, let us dig into the topic a little deeper. Here is what we shall be learning today:
- What is an SSL Certificate, and why is it used?
- Understanding the various types of certificates
- How do you get SSL Certificates?
- What is Positive SSL, and why is it used?
- Why does your Charity Website need to be Secure?
What is an SSL Certificate, and why is it used?
SSL is an abbreviation for Secure Socket Layer. SSL Certificates give an additional security lock to the websites and create an encrypted channel between the browser and the webserver. Each of your private data – be it card credentials, login information, or any other confidential data stays encrypted and impossible for the cybercriminal to break into.
To know whether a site has been enabled with an SSL Certificate or not, all you have to do is look for the green padlock symbol on the top of the link. Also, any site with an HTTPS denotation in the URL, as opposed to the HTTP, denotes that the site has an SSL Certificate and is safe to use. Also, Google prefers to rank those sites higher in the search pages that have been SSL certified, thereby increasing your chances to rev up the sales quotient.
Understanding the various types of SSL certificates
- Domain Validated Certificate: These types of certificates generally come up in 256-bit encryption and are found to gel up well with almost every kind of mobile and web browsers. They can secure both the www as well as non-www domain version. They also come up with some alternative options, such as the multi-domain certificate or wildcard SSL certificate. Small or medium-level website owners whose primary purpose is to encrypt their domain can use only this certificate, and that should serve the purpose right. Further, the users can secure up to 100 fully qualified domain names when having this installed.
- Organization Validated Certificate: These certificates are mainly used by the more prominent or large-scaled organizations or companies. The pivotal purpose here is to encrypt the business’s website and secure the user’s sensitive data used during a transaction process. They come up with a 2048-bit signature in the market, coupled with powerful 256-bit encryption. Further, once you install this, you can now see the organization’s name in the site seal – that is also a trusted syndicator, proving that the business is legitimate and trustworthy. This not only increases the user’s confidence but also augments the conversion rates.
- Extended Validation Certificate: This is said to provide the highest form of security present in the market. And why shouldn’t that be the case? During the verification of this certificate, the organization has to confirm its legal, physical, and operational existence and showcase that the organization has validated the issuance of this certificate. This verified information is then included within the certificate as well. This enables the users to have greater trust in your company and feel safer to run a transaction with you. Because these certificates gain more trust, they are the right choice for the charities that accept donations and carry out e-commerce activities from the site.
How do you get SSL Certificates?
Long story short, the process asks you to generate an SSL certificate and submit it to a CA. (If you have any other supporting digital files, you may submit them as well). And then, you are supposed to put the verified SSL certificate on your hosting server. You will find many resellers along with the CAs who can create and certify these certificates for you.
One of the best ones includes SSL2BUY. It is a global SSL provider where you will find an eclectic range of varying SSL certificates that will suit both the nature of your business and budget too.
What is Positive SSL, and why is it used?
The Positive SSL Certificate is an entry-level SSL Certificate that provides security solutions at a very affordable price and best suitable for small and medium business sites. When you will install the PositiveSSL Certificate you will get a Positive SSL secure site seal Which is a visual stamp that is displayed on a site. This also indicates that the site is encrypted, safe, and trusted. Visible trust factors have been proven to augment a user’s engagement with the website, thereby enhancing your chances of getting noticed and increasing revenue.
Now that your customer is secure with your authentic business’s nature, it would help build brand awareness and preference and draw newer prospects into your chain of brand advocates. Further, the best of all, this will render peace of mind to prospective customers who have not had any business with you yet.
Why should charities use SSL certificates?
- Trust Element: One of the most crucial factors that decide the growth of your business is trust. When a customer hops on to your site, they assume that their shopping patterns and card credentials are not leaked outside. Not having a secure website, which is governed by an SSL Certificate, is vile not only to your website’s security protocol but also to the trust of the thousands of customers who wish to do business with you. When you secure your website – which is relatively a pretty simple method, you also pass a soft message to your customers that you are serious about the business and that they have nothing to lose, being completely trustworthy.
- Security Element: Both Trust and Security go hand-in-hand in a business. The second a customer lands on your page; they will automatically want to see the green padlock symbol next to the URL, coupled with the HTTPS denotation. The absence of this shows the customer’s lack of security, and they would not take a backseat from picking one of your competitions instead. To steer away from the security breaches, it is more than necessary that you pay extra heed to the security segment and show the customers that you genuinely care about their relationship with you.
- SEO Element: The Google algorithm has always been especially intertwined with how the SEO (Search Engine Optimization) operates. It renders safe search results and gives preference to the sites, which are SEO-friendly and security-enabled. Therefore, secure your site if you wish to stay safeguarded and future-proof your search engine rankings in a quicker way. Additionally, the more you use the right keywords and insert them in the right places, you will see that the chances of you being noticed have increased, thereby enhancing the opportunity of revving up the sales and revenue bar with the click of a button.
That’s a Wrap.
Your website must run on an SSL Certificate. Especially if you are in the charity business, it is a stated given and not optional. Whenever a supporter wishes to donate a generous amount to your charity, it should not be that they get duped, and the money is lost in between the way. That would jeopardize your business and give your brand a run for money to nearly churn away.
Hopefully, this blog would have enlightened you with the essential tips to know this industry a little better in a magnified version. So, the next time you are all set to accept or make a handsome contribution, you must be aware of the requisite rights and wrongs. That is when you get yourself the much-needed tools and secure your site in no time. Soon, you will see the love of your customers revving up.