These days, it’s a fairly common practice to transcribe voice in video content. Beyond the benefits that it yields in increasing exposure for an organization and improving brand awareness on popular search engines like Google, it will also engage your viewers with your materials more than it would have otherwise. It is for this reason that they’ve become essential for businesses, marketers, and content creators. However, before we get into its importance, let’s discuss why they’re so popular.
Why are video transcriptions so popular now?
The rise in popularity of video transcriptions among amateurs and professionals alike comes as no immediate surprise. The acquisition of precise voice transcriptions for video content can save users money and time since the need to spend hours on end listening and watching the material for the desired footage becomes non-existent.
Additionally, it helps with compliance when it comes to laws against disability discrimination. As its name suggests, these rules exist to ensure the rights of those who are disabled remain protected, including their entitlement to have the same access to digital content as everyone else. Despite the fact that this body of laws can be ambiguous and open to many different interpretations, many choose to adhere to them by using voice transcription to avoid legal trouble.
While we’ve touched upon its use to act in accordance with discrimination laws, the transcription of voice in video content can also improve the end user’s accessibility. Closed captions were originally developed for individuals who were deaf or had hearing disabilities to comprehend the content they were viewing. But transcription can also assist individuals in environments that are sound-sensitive and those with unstable internet connections.
Whether you’re enjoying a film with family and friends or watching a how-to tutorial on home improvement, transcribing the audio into text can improve comprehension. After all, the viewer can read what’s been said in case they miss what was said. In fact, several studies show how video captions can significantly improve comprehension.
Apart from elevating comprehension, transcriptions can also boost literacy, especially for those who are still in the process of learning the language used. How does it do this? By focusing the viewers’ concentration, reinforcing the words’ acquisition, and helping them understand the language much better.
Boost search engine optimization
Not many people realize that transcription can also benefit a brand’s search engine optimization efforts since the text makes it easier for search engines to index and crawl it. In doing so, it gives the material a much better chance of ranking high on search results and elevates its visibility, making it easier to attract the desired audience as a result.
With all of the advantages to both creators and viewers alike, there’s little reason to transcribe your video content. However, make sure that you choose the right software solution. The more precise the audio transcription is, the more engaged your audience will be with the content that you produce.