You’ve worked hard to build your business. You put in the time and effort, dealt with all of the ups and downs, and now you’re finally seeing some success. But how do you protect what you’ve built? The key is taking a proactive approach to managing your online presence by mitigating the potential risks before they happen.
Here are five ways to safeguard your business brand online:
1. Use an Online Reputation Management Service
One of the best ways to safeguard your online reputation is to use online reputation management (ORM) service. ORMs monitor the internet for mentions of your business and ensure that you are controlling any negative or false charges before they have a chance to damage your brand.
CENTRL – Vendor Risk Management Software insights reveal that risk management is a top concern for companies of all sizes. To protect your brand online, you need to take a proactive approach to manage your online presence by thinking about potential risks ahead of time. This way, you can avoid any issues that might affect your business.
2. Create Social Media Profiles That Align With Your Mission
When creating social media profiles, make sure you think about your mission statement. For example, if a company’s main goal is to help people find jobs, they should use social media profiles for LinkedIn and Facebook to highlight the brand as a place where job seekers can get hired.
By aligning your business profiles with your mission statement, you can avoid any confusion. Be wary of abandoned social media profiles, because someone else might take over your account and use it as their personal feed for inappropriate or irrelevant content that will damage your brand’s reputation.
- Check through all the profiles you have to see if any are inactive
- If you’re no longer using them, delete them
- Update your active profiles to ensure they speak your brand message
3. Implement a Strict BYOD Policy and Train Employees
Another way to protect your business brand is by implementing a strict BYOD policy. This will help you avoid any confusion about what devices are used for work versus personal use and make sure all data on the device can be backed up if it gets lost or stolen. Recent statistics show that employees account for 47% of data loss for organizations.
By not allowing any personal devices in the office and implementing a strict BYOD policy, you can protect your business from this risk factor while still staying connected to employees with mobile workstyles. You should ensure that all staff members are trained on clear policies regarding:
- Proper use of company-owned devices or software
- Which sites they’re allowed to visit on their work devices
- Which applications they’re allowed to use on the device
- What content is appropriate for a professional environment
4. Ensure Employees Follow Proper Protocol When Posting Content
Your employees must also be careful about the content they post online. They should only share publicly available information on your company site and business profiles or content authorized for them to share by their supervisors. Employees must also be mindful of what they say in social media posts, especially around sensitive topics like religion and politics, for example.
Have a content sharing policy to address these issues with your employees and train them to know what is considered public or private information. With the right protocols in place, you can protect your brand from damaging online content.
5. Educate Yourself on Intellectual Property Protection Laws
To protect your business’s digital content online, you should educate yourself on laws related to intellectual property protection. These include copyright, trademark, and patent laws. Consult experts to learn more about the laws that apply to your particular business. If you’re not sure which experts to consult, start by contacting a business lawyer.
Protecting Your Brand Online Matters
Unlike years back when we didn’t have to worry about our online identity being out there for all the world to see, a company can be ruined by one negative review or opinion in today’s highly digital age. To protect your brand and your business reputation online, you should take steps before any damage is done. Keep these tips in mind as you work towards protecting your brand.