These days social media seems to be the going trend for online marketers desperate to ride the wave of the next big thing. However, pound-for-pound, email marketing still represents a great return on investment for your marketing spend.
It costs very little and is a great way of directly engaging audiences with your latest goods, services, special offers, and content posts. It’s also still a highly effective way of reaching out to new customers to start their journey towards that all-important first conversion that could leave you with a lifetime of extra sales. There’s something to be said for the more direct approach of email marketing, where you’re not struggling for attention against cat memes and milkcrate challenge videos on people’s social feeds.
Best of all, online tools in 2021 mean that it’s never been easier to put together an effective and attractive email marketing campaign. We’ve taken a look at a range of different online marketing tools to give your email campaign a boost to drive sales like never before. So let’s take a look at the current cream of the crop.
MailChimp is certainly one of the most heavily used email marketing tools on the market. The reason for this is that it does a little bit of everything. You can create audience lists, access mail templates, and create your own delivery filters. There are also useful features elsewhere, such as the tracker that can tell you how many times people have opened an email, and which links in the messages are getting clicks.
Elsewhere, there’s a fairly intuitive dashboard and proprietary analytics functions to pad out the rest of the service. The only problem with MailChimp is that, while it does a lot of things, it doesn’t do all of them with complete success. Additionally, the glut of options and functions on offer mean new users or less tech-savvy marketers might face an uphill battle getting to grips with the service.
Another popular email marketing tool, Hubspot offers users a pretty comprehensive suite of CRM features designed to streamline workflows. In particular, the predesigned templates on offer were among the best offerings from the services we looked at. If you don’t want to use the ready-made templates, you can use a drag-and-drop function to build your own.
Customizable fields for this include things like calls-to-action (CTAs), plus A/B testing for optimization and in-built analytic tools. The downside for email marketing users is that the CRM functions take precedence here, and, again, it will take some time for new users to familiarize themselves with the complex range of options on offer.
Of course, not all marketing comes down to just sales. You may need an online tool that lets you find leads of a more personal nature if, say, you work in hiring or are looking to get in contact with prospective B2B partners. Or, you’re simply looking for the perfect recruit to fill a vital new role at your business. In which case, the people finder tool SignalHire has all your bases covered.
Simply install SignalHire as a browser extension on Chrome, and you can search by a range of parameters like skills, work history, and location, from more than 400 million unique profiles on sites like Twitter, Facebook, GitHub, and LinkedIn. SignalHire conducts deep searches through social accounts to return keyword results that a person might not have included in their basic profile, that could nonetheless reveal them as a valuable prospect. You can also conduct batch searches to return results of up to 1,000 email addresses.
Once you want to get in touch with a particular person, SignalHire also furnishes you with their work and personal email addresses as verified by third-party tools. This means no more time wasted on firing off emails to dead-end email addresses and waiting for replies that will never come. If you want to directly reach out to someone without having to negotiate a middleman site like LinkedIn, SignalHire might be the lead generation tool you’ve been waiting for.
Campaign Monitor is a sleek email marketing solution that offers users more than 100 pre-designed mail templates for all occasions. If you’re a marketer on the go, then mobile optimization is particularly intuitive. Campaign Monitor offers solid customization options and good segment targeting with its smart segment feature and customizable listings. Analytics also rate highly if you want to track the progress of your email marketing efforts. However, some users will find limited data assessment to be a serious drawback. If you need an email marketing tool for creating specialized emails from the ground up, then consider giving Campaign Monitor a try.
Constant Contact has been a popular resource among online marketers for some time, and its range of handy features means that it’s still a good pick in 2021. One of the service’s main strengths is that it allows you to create emails that are exceptionally well-optimized for a range of different devices. The seamless reporting feature is especially noteworthy: instant feedback lets you keep a tight track of the progress of your email campaigns in real-time, which may be especially important if your email contains content written around a tight time frame like Black Friday or the labor day holidays.
Elsewhere, Constant Contact overs more than 100 message templates and promises over 90% deliverability on emails. However, we found Constant Contact to be a little lacking in providing editing tools if you need a high degree of customization for your emails. Another problem is that the interface isn’t the most intuitive, making the learning curve even steeper for beginners.
Email marketing still has lots to recommend itself in 2021, and there are few approaches more tried or true for driving sales at a low cost. These online tools can take care of the heavy lifting and ensure you’re producing attractive emails that are getting to the right audiences. They’re also great for widening your reach and pursuing valuable leads that you might otherwise be missing out on.