Blogging is an enjoyable pastime for many, but the more you blog, the more serious it becomes and if you have a large readership there is the opportunity to monetize your blog, and in some cases make a career of it.
If you have that dream and have a solid idea in terms of content for your blog then it could be time to start making money from it. Of course, you need to get the basics in place first. You need a USP, you need a functional and well-built site. If this isn’t the case, then there are ways around it. Building a site is easier than ever before. Website building platforms like Duda, which is trusted by over 17,000 agencies and SaaS platforms, can be a good place to start, offering simple ways to build professional websites. Once that’s all in place, you can think about monetizing. But how?
Like many websites, you can earn money through advertising. Making money through adverts targeting your audience can be hugely profitable dependent on the amount of traffic your site gets. Pay-per-click ads, often referred to as PPC, will see you get paid if someone clicks the ad, while Pay-Per-Impression adverts will pay for every time the advert is shown.
Most bloggers will use Google AdSense to begin advertising on their site, while BuySellAds is another platform used by many. You can sign up for this and advertisers will essentially select your site for advertising on.
More and more bloggers and websites are becoming affiliates these days. This is a tactic used by many brands and if you have a good-sized audience, then becoming affiliates with brands suited to your demographic can be useful to monetize your blog.
For example, if you had a beauty blog, then you could partner as an affiliate with a beauty product company, writing reviews of their products and within the review include an affiliate link. These links are unique to you and they tell the brand where a user has come from. Therefore, if someone was to click your affiliate link and then buy a product, you would earn a percentage of the sale. The more sales you help generate, the bigger the profit you make.
Gifting & Sponsored Posts
If you run a successful blog, then plenty of brands will be in touch with you looking for sponsored posts or be willing to gift you items in a return for a link through to their site. This is where you can make some serious money. You can be paid hundreds of pounds for a link on your site, although do be wary.
It’s important to still stick to the principles of your blog, it’s why it’s popular in the first place. Ensure any sponsored posts are relevant to your reader, follow the house style, and aren’t too spammy. Often brands will be happy for you to write the content for the post and just ensure there’s a link to the brand within it.
If you have a loyal follower base, then they may be willing to contribute towards funding your blogging venture. Being a blogger takes time, and time is of course money, so why shouldn’t you receive a payment for entertaining them.
You can set up donation platforms and link them to your blog, so whether people want to buy you a cup of coffee or make a more significant donation then it’s quick and easy to do so. More and more are also setting up Patreon accounts, where people can pay to read your blog as well as get lots of additional extras and exclusives from you. This is particularly popular with podcasters currently, so something to consider for those too.