When it comes to web analytics, Alexa does stand a chance. Millions of users selected it as a perfect partner to guide them through the way to the success. The actionable analytics provided by it helps to guide our website or blog to the top level of the search engine results. It always integrated to be friendly to the world’s best search engines like Google, Yahoo, Bing etc… The features include the most accurate keyword research with the help of the search engine indexes, the traffic stats collected from the best providers, the rank stats calculated by the best measurements all of them sweeten the best analytics tool in the world.
Alexa is the warehouse of the millions of websites all over the internet which are concentrated on various niche’s and various themes of content. Thus, it can combine all the data to create a perfect nest of the tools which can diversely help you out. Amazon, the e-commerce giants are the creators of this great tool which can effortlessly help you out. Let’s have a look at the Alexa web analytics review. For those who still don’t know, what is Alexa, Read the following paragraph.
What is Alexa?
Alexa tagged as a website which provides almost all tools to rank your website better in search results. The various tools which concentrated on the success of the targeting website can easily make it possible if you have used it in the right way alongside with a little hard work. It includes various tools to improve the rankings of your website in the targeted keywords. Keyword analytics can bring you the best keywords to apply. Websites stats can help you to follow them or to do something better than them, rank stats can proclaim the results of your hard work. Everything packed in Alexa is some useful bunch of tools. So, it worthy to be brought.
Features of Alexa
Alexa is robust of various useful features which differs it from the ordinary analytics tools that we met. Analysing the websites are one of the most important things to do if you are a serious blogger or writer. Using the right keywords can drive a huge plane of traffic to your blog. Never let the blog down with some keyword stuffing and some blackhat methods. If you have Alexa, you have the right book which can lead you through the right way. Alexa has some great features namely
- Site Overview
- Site Comparison
- Keyword Research
- Site Screener
- Website Audits
Site Overview
Site Overview feature is a quick slate which shows the basic rankings of your website. It includes
- The Global rank which shows the rank of your website worldwide.
- A country rank which shows the rank of the website in a specific country you are in.
- The website ranking history which shows the ranking changes of the website over the last years (The rank history will only be available for websites ranking <100000).
- The Backlinks which shows the total number websites linking in.
These are some of the basic site overview features of the Alexa. It consists of so many other details like Bounce rate, Pageviews, Search visits, etc… which boosts its popularity. All of them are quite able to provide expected results.
Site Comparison
Site comparison helps you to compare the websites all over the internet. You can compare any number of websites and analyse the rank changes over the time. A great feature which can give us a hand to catch to compare and improve our ideas. Site comparisons always help to compare our ranking with other websites to know the ranking changes which may have affected by the algorithm changes of the search engines and take necessary actions. You can also get the daily, monthly or yearly stats as your prefer.
Keyword Research
Webmasters uses this tool to rank like pro’s. The keyword research has a great impact on the traffic controll of the website. The high traffic keywords can be determined, analysed and applied to the website to have a crowdy atmosphere on your website. The Keyword research tool has all the basic funtions like any other tools like Google adwords and Semrush. CPC calculations can be useful to target highly ad integrated keywords, The volume trends caan be used to update the content as per the current search trends. All in all, it is a great casino to earn rewards by keyword research
Site Screener
Site screener is the watch man which is in duty for your website. It automatically detects any problems that may harm your website and suggest necessary solutions for that. It can also protect the website from some malicious activities. The downtime of the websites may be bothered the visitors. The screener also screens the Uptime and downtime of the website and display the results to you. Thus, you can make better decisions of it.
Website Audits
Website audits are the surgeon of your website. You can frequently run the website audits to completely diagnose the problems and to take necessary solutions to them. The always useful too has its own methods to deeply analyse each and ever corners of the website and clean them. Some buggies will be fixed automatically and the remaining will be displayed to us with the guide to clear them manually. Anyways your website will be free of errors if you have this tool.
Now, we had analysed some basic and most useful features of Alexa. Alexa is a versatile and all in one solution for all your SEO and website optimization needs. Giving it a try will never make you ashamed of it.
Is it worth the money?
Of course yes. The Alexa definitely make it true with its most advanced and accurate tools which had globally accepted. Even advertisers are just looking the Alexa rank instead of analysing all the features to determine the quality of the website. If you have a paid version of it, you will definitely rank better on the search results and on the Alexa also. So, the Alexa definitely worthy to be used for your website. So, give it a try.