The internet, as well as the rapid spread of technology, has transformed the way marketing works. Digital marketing is the latest innovation in marketing in which all sorts of digital platforms and social media are used to market a product and advertise your business. If you have an ‘up and coming’ business or wish to expand the scope of your business beyond its current level, here are 10 digital marketing software you should invest in to get affordable search engine optimization services.
1. Marketo
This is a marketing automation company, which helps with inbound marketing, social media marketing, and lead and sales management, assisting you in launching different marketing campaigns and managing all your various campaigns across different platforms.
2. LocalVox
This is highly recommended software that helps in engaging with the local consumers across various virtual platforms, including email, mobile, social media websites, and other publishers. LocalVox allows for social, mobile, and local marketing to be managed simultaneously; making it ideal for small enterprises.
3. Vocus
If you want to improve your customer retention and acquisition and make it easier for your marketing team to access them via social media or other local media, this software is for you. Using a cloud-based system, it offers tools for an amalgamation of social media and searches marketing while effectively managing public relations as well.
4. Sailthru
This software is unique in its features because it aims to improve customer conversions and increase user engagement through personalization and smart data management.
5. MailChimp
If you want to engage with your customers through emails and keep them indulged in your marketing campaign, MailChimp is the way to go. It helps customize emails, provide analytics, and offers spam filter diagnostics. You can build your own mailing lists, reach out potential customers, and keep track of your mailing campaigns. If you are looking to build a mailing list, MailChimp is the last word.
6. Demandbase
For those operating in a business-to-business environment, Demandbase provides a personalized experience to your customers, allowing you to increase web traffic and conversion rates by addressing each customer differently.
7. Optify
For the marketers who want control over their programs, this cloud-based service has been designed for you. It helps generate, as well as manage leads, and helps quantify the success of marketing efforts.
8. Wordstream
This is a search engine marketing software that assists with improving the use of SEO services by the business; enabling them to get the best results from this investment. Wordstream can be extremely useful for online businesses in leveraging the maximum potential of their hard earned money while investing in something. A highly recommended tool used by thousands of businesses.
9. CAKE
This is essential software for keeping track of all efficient marketing efforts, providing analytics in real time, and enabling the marketer to have greater control over their campaigns. It improves targeting not just by location, but traffic sources are also allowed to be targeted.
10. ThriveHive
This marketing software is specially designed for smaller businesses; giving them all the tools required for effective marketing and tailoring the campaign to the businesses’ own unique needs. This software offers multiple services ranging from search optimization to marketing analytics.
For your business, you can use any or a combination of these extremely useful marketing software’s tools to address all your marketing needs and make your business a success.