Lead Generation tool can help you identify and collect data on potential consumers of the service which you offer. It helps you to track, and convert visitors, and other audience in general into a potential and recurring customer. It’s equally important to gain quality leads, and even more important to nurture them.
Choosing the best Lead Generation Tool
Lead Generation tools are something that can make your business skyrocket from zero to multiple figures in no time. Let’s suppose you bring out a product in the market, and you have a database of over a million emails. Now, the only task for you is to ping those emails and convert them into a lead who might be interested in checking out your product or service.
The mission to reach this far can be quite tiresome. The possibilities of generating low-level leads, failing to meet the expected mark are always high. There are multiple ways to generate leads; you can do it via forms, sign-ups, collecting email addresses or phone numbers, cold calling, or emailing. The main task here is to identify and execute the right path from which you can get maximum output.
Best Lead Generation Tool for 2019
We did a little experiment and played around with many tools that automate lead generation. Multiple variables such as email collection – lookup & followup, email & social media marketing, landing page creation & funnel automation, audience targeting, surveys, A/B testing and other general elements that make a campaign successful were taken into account while benchmarking the quality of leads. Here we share with you, a list of premium and free lead generation tools (2019) to scale your business in a few clicks.
1. OptinMonster
OptinMonster helps you generate email leads. It has pre-built opt-in forms which you can seamlessly integrate with any webpage. You can set event trigger popups for different events such as switching off a tab, or closing of the web-page, inactivity, or scrolling. It comes with a powerful drag and drop builder for the forms which are mobile-friendly and attractive. Yes/No based survey forms can also be deployed.
After the primary goal of the lead collection (which here is email) is done, you can send coupons, confirmation email, and a lot of other insightful materials to your customers. Furthermore, it comes with a Geo-Targeting option to specifically target and display popups to a selected audience. Apart from this, it has many forms of campaign types such as countdown timer, content locker, sidebar forms, etc.
Get OptinMonster from here.
2. Intercom
Intercom is a chatbot that helps you generate leads. It interacts directly with anyone who visits your website. Firstly it greets anyone who lands, and then it offers help by answering FAQ and make a user understand your product. Meanwhile, it encourages the user to ask questions and keeps them engaged.
If some non-registered query arises, then it quickly notifies the support team on the other end, and the conversation can be taken further via a live video call or chat. In the process, it asks name, email address, and phone number of the user. You can also send email or text the user after the conversation ends via third-party integrations.
You get a bot that tries to collect leads and convert them by providing automated live support in the absence of actual support team. Furthermore, you also get a free trial of 14 days to make sure the bot serves its purpose correctly. Overall it’s an excellent lead generation tool for a product-based service provider.
Get Intercom from here.
3. ActiveCampaign
ActiveCampaign lead generation tool is a solution to gain potential customers over email. It does this by completely automating the email exchange by a set of rules which you provide at the start of the campaign. It also offers multiple features such as subscription forms with which you can collect contact information.
Sending a more personalized email to gain attention is the key to convert. Here you can change images, and other information such as location, name, timing, etc. and tailor your campaigns to make people see what they truly desire.
It also offers lead tracking that helps you check on subscribers that visits your website via emails which you send them in any campaign. You can keep your audience engaged throughout their journey when they subscribe for a SaaS-based service by sending them exclusive offers, coupons, and much more.
Get ActiveCampaign from here.
4. Lead Forensics
This online lead generation tool can bring sales of any B2B business to a different dimension. It uses something which can be referred to as reverse business IP tracking. Whenever any employee visits your website to check out the services you offer, it captures the IP address of the visitor, and then it lets you know the name of the company who gave you a visit.
They have over 200 data verifiers making sure that the intel you receive stays accurate. After pinpointing the company, it also helps you with the extraction of data such as names, contact, email address, and everything else that you need to get in touch and retain them as a client.
Furthermore, you can integrate lead forensics with Zoho, Salesforce, Microsoft Dynamics, and many other CRM tools. It also offers a 24/7 customer support to get your queries at
Get Lead Forensics from here.
5. JumpLeads
Jump leads provide an all in one solution right from capturing to converting a point. It has all the standard things such as email opt-in popups, landing page creation, embedded forms for collecting email lead collection. It comes with both B2B and B2C range of features to satisfy your lead generation needs.
You can identify the leads by visitor identification, which gives you insight on organizations and other people that visits or interacts with your website. Taking this game further, you can create email marketing campaigns, track and convert email leads by sending them personalized emails, and different offers that relate their interest.
Get JumpLeads from here.
Conclusion
Generating leads can be a piece of cake; all you need to do is select the right tool as per your requirements. Play around a little and optimize the campaigns based on the target audience, demographics, and pop-up forms. Keep on testing until you find the right options that meet your targets. Also, there are plenty of online courses available to learn about the lead generation. You can read more about local lead generation course here.
Let us know in the comments sections below on how you managed to generate leads via different strategies and tools.