Apple confirms its next special event on September 9 with the tagline “Awe Dropping” and a glowing Apple logo, hinting at big reveals and polished production values. The show will take place at Steve Jobs Theater, Apple Park, and will be streamed online for easy viewing in India at 10:30 PM IST.
What to expect?
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iPhone 17 line-up: Apple is widely expected to unveil the iPhone 17 family. This year may include a new ultra‑slim iPhone 17 Air with a sleek 6.6‑inch display and a single rear camera, while the Plus model could be dropped. The core line should be iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. The Pro models are tipped for a tougher aluminium frame and a new bar‑style camera design. All models are expected to move to ProMotion high‑refresh displays and run on the new A19/A19 Pro chips for faster performance and better power efficiency.
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Apple Watch updates: Apple could refresh the entire watch range together—Apple Watch Series 11, Watch Ultra 3, and Watch SE 3. Expect quicker chips, improved health metrics, and small but meaningful design and battery refinements suited for day‑to‑day use and workouts.
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AirPods Pro 3 and more: AirPods Pro 3 are expected with a refined design, a faster chip for superior noise cancellation and audio processing, and smoother connectivity. Rumours also point to a refreshed HomePod mini and an updated Apple TV 4K for a better living‑room experience.
How to watch?
The in‑person keynote begins at 10 AM PT (10:30 PM IST) on September 9 at Steve Jobs Theater. It will be streamed on Apple’s website and YouTube, so it’s easy to tune in from phone, laptop, or TV.
Why it matter?
A September Apple event usually sets the tone for the festive buying season in India. If Apple brings 120Hz ProMotion across the range, a slimmer “Air” iPhone, and stronger chips, buyers can expect smoother screens, faster apps, and better battery optimization. The complete Watch refresh and new AirPods Pro should round out Apple’s ecosystem for 2025, offering a simple, connected experience for health, entertainment, and daily work.