POCO India, a player, in the smartphone industry is thrilled to announce its feat as the fastest growing brand in the country. As per the IDC report for Q2 2023 POCO has achieved a growth rate of 76.5% among the top ten brands in India solidifying its position as an emerging star in the market.
This extraordinary accomplishment can be attributed to the performance of POCOs range of products, which have witnessed a tremendous surge in popularity among their esteemed customers. The seamless integration of cutting edge technology innovative features and exceptional user experiences has played a role in this resounding triumph.
Himanshu Tandon, Country Head of POCO India expressed gratitude for this achievement by stating that “The incredible surge in demand for POCOs cutting edge smartphones has propelled our company to heights and surpassed all records.
Without the help of our consumers and the commitment and hard work of our amazing staff, this feat would not have been achievable.The extraordinary rise of POCO may be due to its commitment to innovation.
The wholehearted embrace of the 5G revolution. The curated range of 5G products tailored to meet the changing needs of the digital era has been instrumental, in positioning POCO as a leader, in the industry.
Reflecting on the journey, the previous year marked a strategic transformation of POCO’s product lineup. With a focused approach to enhancing customer experiences within the above Rs. 12000 price category, POCO carried out a comprehensive overhaul of its offerings. This strategic pivot led to the creation of a dynamic and responsive 5G portfolio, perfectly aligned with the evolving needs and aspirations of its discerning users.
Furthermore, POCO is all set to disrupt the 5G smartphone market once again with the upcoming launch of the most “affordable” 5G device in the Indian market. This bold move underscores POCO’s commitment to democratizing cutting-edge technology and making it accessible to a wider spectrum of consumers.
POCO India extends profound gratitude to its loyal customers, partners, and stakeholders who have been integral to this remarkable journey. The brand’s unwavering dedication to excellence, innovation, and customer-centricity continues to drive its success and set new benchmarks in the industry.
POCO is a consumer technology brand, built on the philosophy of ‘Made of MAD’ – with a primary focus on meeting its POCO fans’ requirements. It is driven by the relentless pursuit of technology that its fans truly need, aiming to democratize decision-making and ensure continuous product updates for the highest levels of user satisfaction.