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Xiaomi Repeating Its Success Strategy Of 1999 Yuan Smartphones

xiaomi repeats 1999 yuan strategy plan

Xiaomi owed to release its upcoming smartphones at the price mark of 1999 Yuan. This is because, due to rise in component prices, Xiaomi exceed its flagship prices from last two years. Now, the company is bringing 1999 yuan high-end smartphones back by this September.

Today, we already know that Xiaomi is releasing Mi Mix 3 on October. The company founder, Lei Jun confirmed that the upcoming flagship products are going to be launch in October that will accelerate production scale and will go on large sales by the month end. Moreover, at the same time, Xiaomi is ready to hold its new product launch conference in the middle of this September. There are several reasons that shows the upcoming MI series will be the one to return the price of 1999 yuan.

Because of using such expensive components, Xiaomi made its admirers not to expect the price of Mi Mix 3. This is not only considered as Snapdragon 845 chip but also a special lifting structure with a full-screen design similar to oppo find x. Therefore, to return to the stated value, the manufacturer has to enter with another high-end model. From the same community of users thinks that it will be related to MI family.

For existing models, the price of Xiamen Mi 8 SE is 1799 yuan ($ 263), while the cost of the normal model is 2699 yuan ($ 395). The difference is 900 yuan. Then another 8 line smartphones of MI can be placed in between them. After the launch of MI MIX 3, it will be together with Xiaomi 8 SE/Redmi 8, and it will be highly competitive in each position across the price range of 1,500 yuan to 3,500 yuan.

As, Xiaomi is ready to upgrade its flagship prices to 1999 yuan, they actually cost in between 3,000 and 4,000 yuan. It was one of those parameters that makes Xiaomi more popular. Now, after two years, the manufacturer came back to the same sucess strategy.

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