The tech revolution has a global reach. One more novel technology regularly and quickly replaces another. Every area of our lives is positively influenced by these incredible advancements. Regardless of the nature of your business, if consumers don’t know that you exist, you’re heading nowhere fast. Your innovations need promotion, using your time and budget wisely, to be able to be seen by the masses. Social media users avidly seek out tech news, products, and reviews. Once you understand this, these networking platforms, which also regularly come out with new features to tell your brand story, will inform your brand strategy. All of this enables you to connect and engage quickly, easily, and cost-effectively.
1. Instagram
Instagram encourages a focus on visually enticing customers, past, present, and future. Whether images or a video, accompanied by a succinct typed message, Insta users prefer to connect with brands pictorially. Of its 1 billion users, 33% are between the ages of 25 and 34. Something that can aid in capturing this or any other age group is Growthoid, a service that lets you buy real Instagram followers and helps your brand grow organically. Tech innovation can be better explained in pictures, as words oftentimes overwhelm with technical verbiage. A short video tutorial explaining the USPs of your latest gadget will be keenly viewed. Whilst being informative, make sure that the presenter isn’t a member of your design team who is shy or awkward, or who speaks in a monotone voice. Prepare cheerful and confident Charlie for this role!.
2. Twitter
Engage your highly creative copywriters for this task. Words need to come easy here, as this is all you have to attract attention. What you say is termed a tweet and its useful companion is the hashtag. A # is immediately followed by a word or phrase which relates to the copy. Without utilizing apt hashtags, you’ll drown in this social media sea. Hashtags explain what your business is in words. For example, the hashtag #lawnmower will place you in Twitter’s online virtual catalog of lawnmowers, with some other tangential categories as well. If you don’t use hashtags, how will a customer who doesn’t know the name of your business, find you.
3. Facebook
This destination combines visuals and words for a more detailed and lengthier user engagement experience. A series of photographs showcasing different angles of your workshop and design team will add value to your followers and your efforts should be consistent in doing so. A single high-impact image announcing a seasonal sale, with a call to action, would be a great choice on Facebook. Those between the ages of 25-35 find Facebook of greatest interest but don’t exclude other age groups. Everyone is curious, thankfully!
4. TikTok
It is all about the short-form video on TikTok. Tell your story in a quick 15 seconds. Be proficient within a maximum of 3 minutes. You need not follow the stiff and formal precedent of our advertising forefathers, as these videos are refreshingly casual and entertaining. Let your followers know that you are launching a product at an Expo and that the show special is a one-time thing. You might twist the arm of a well-known face attending the Expo, to star in your short video show too.
5. LinkedIn
Mainly used for professional networking, including announcements, your most recent news, and the most popular topics, LinkedIn is about the more serious side of the business. You’d be better rewarded for posts that speak to your expertise in your field, which will help build credibility. Your followers, many of whom are experts too, share their thoughts on your posts. These can be golden nuggets, Simply bragging about your latest product – don’t do that here! About 80% of those who spend time on this platform have some sort of influence or drive business decisions. It’s a professional network that makes great use of the knowledge market, allowing people to talk about aspects related to their occupation or industry.
The fourth industrial revolution is all about the mounting operation of new technologies. These efforts very often spearhead the pertinent transformation of more impactful and sustainable business models. Ensure diversity of content, efficiently and effectively, across these platforms to stay relevant and top of mind for your followers. If your approach is deliberate and consistent, your efforts will be healthily compensated.