As a rule, people scan your profile for literally 5 seconds, and if after that he likes your profile, then he will start reading your posts. Make your visual design attractive to your potential subscribers by following certain methods. In order to implement these techniques, you may need modern image editing tools. Professional photo post-processing programs can be intimidating with a huge number of buttons and functions. We have selected the best photo editors in 2022 that even a beginner can figure out.
- Retoucher.online
- Adobe Photoshop Express
- Pixlr X
- PhotoScape X
- Fotor
- Photos Pos Pro
- InPixio
- BeFunky
But let’s finally get to the visual trends on Instagram this year:
Single style
The uniform style of all posts when designing a visual on Instagram suggests a certain color scheme and the same additional decor elements. And 1-2 fonts, of course. All this combines different photo posts into a single space. Deciding on the color scheme and observing it in the photo is half the way to the right visual on Instagram. Take photos of the desired colors and shades specifically. Or use no more than 3 similar filters and edit all your pics with them.
Same-style background
If a unified Instagram style isn’t working for you, try the following gimmick: photograph the product against the same or similar backgrounds. This will eliminate the fussiness and visual noise, making the tape more aesthetically pleasing.
Color palette
If you are an expert with color, try to make your account stand out from the rest as much as possible – play with colors and shades. The rules are simple: use the few colors that you have chosen for yourself not neatly but to the maximum. Such accounts tell users that you are a pro in your field, which means that your product is of high quality.
Like in a magazine
The laconic style of clear images and brief explanations for posts makes it feel like reading an online magazine, rather than an Instagram page.
Close-up shots
Close-up photographs of tags, logos, and textures are included in this Instagram graphic. Pay attention to details and close-ups if you have your own brand. Such photographs stand out from the rest of the stream and draw attention to themselves.
Perspective and angles
When pics are taken from the same viewpoint every time, the feed gives the impression that everything is absolutely the same, despite the fact that the interiors are different. There can be photos of you in full growth, in profile, close-up. Angles and perspective are no longer about visual trends on Instagram, but about something that will always be relevant.
Columns
They create a visual order in the account and help readers find the posts they need. The main thing is not to get confused in the order of posting. This method of laying out posts is gradually becoming a thing of the past, but some accounts have transformed it and periodically use this visual template in the Instagram feed
Lines
The idea is that the 3 images in the feed should be united by one idea or be pieces of one long image, a panorama. It is interesting for a new subscriber to follow the general visual of a blog on Instagram even before he starts reading posts.
Chessboard effect
The chess order is applicable to many niches. And if you really want to use checkerboard in your blog, make it natural. For example, in a jewelry account, you can alternate close-up jewelry with how it looks on the model. Or a blogger can alternate posts about his life with useful posts. It will not catch the eye, but the pattern is observed.
Single symbol
If you want a distinctive feature by which publications will be recognized, come up with a single symbol and use it in all posts. It can be a brand name that is affixed to all images or some item without which you will not take a photo for a social network.
Text on photo
When designing visuals for an Instagram account, the main rule is not to deteriorate the harmony of the feed. People love to text on pictures in useful and interesting blogs because it helps to find the right post or category. But it should be easy to read, fit into the blog style and not hide the main objects in the photo.
Highlights design
Unattractively designed highlights can ruin the first impression of your account. We advise choosing beautiful pictures that will reflect the meaning of your blog.
The audience evaluates a brand, product or service from an aesthetic point of view. When the choice is between your company and a competitor’s business, visuals are often the deciding factor. Corporate identity and unique design of posts can distinguish you from competitors and improve the company’s position in the market. Therefore, we emphasize once again that the visual in 2022 is extremely important.