If you don’t have a website, you are limiting yourself time-wise and space-wise. You can only attract customers and earn money during your working hours and at your shop or company. Having a website will help your business reach a higher number of customers and earn more money, among other benefits. Here’s why you should have a website and why hiring a web design company is an investment rather than a cost.
Great Web Design Makes a Great First Impression
Your web page design is important because your site is where your potential customers will first get to know your business. An eye-catching design is sure to leave a great first impression and we all know how important first impressions are.
Besides it being visually appealing, it also signals a professional and reputable business. Social proof is important these days and people want to buy stuff from businesses they trust. And a well-designed website gives trustworthy vibes to visitors.
Your Clients Can Easily Find You
Gone are the days when your customers would only shop during working hours and at your store. The digitalization and the coronavirus crisis have changed the way we shop and people are increasingly shopping online. Even if your business doesn’t sell products, your clients will still want to learn and plan online before they visit you.
The Internet never sleeps so neither should your business if you want to attract many customers and grow your business. If you have a website, your clients will be able to shop any time of the day (or night) or learn about your business and plan what they need if you don’t have a webshop.
SEO Will Give You an Advantage Over Your Competitors
Just having a beautifully designed website is not enough to stand out among your competitors. That’s why you should look for a web design company that has expertise in SEO. SEO-optimized content will make your website pop and reach the top pages of Google searches.
That means that whenever someone, especially in your region, googles something you sell or the services you offer, your website will come up. That will allow you to reach the masses, give you more exposure, and more conversions. And, who doesn’t like that?
Competitors Won’t Be Able to Copy
When you enter the market and gain traction and popularity, your competitors will want a piece of your pie and try to copy what you do. Whether it’s the logo, advertisement, product packaging, or even the product itself – nothing is off-limits.
Remember how Joe Exotic copied his arch-nemesis Carol Baskin to earn money in Tiger King? That’s how our competitors could copy your website template and lead all your customers to their site. If you don’t want that, hire an amazing web design agency that will custom design everything on your website.
Building a Brand and Growing a Community
You may have noticed that the game has changed completely. It’s no longer simply about having the best or cheapest product – it’s all about having a brand nowadays. A website will help you build your own brand and stand out from the competition. It will also help raise your brand awareness which will increase your profit.
It will also allow you to cultivate your community which is your customer base. Keep them interested and comfortable on your website and hand out useful information as you would in your store. All the big brands are doing it and they’re doing it because they know it’s what drives sales and business growth.