There are loads of online stores in any area you pick. Whether you are a clothing brand or food & beverages delivery company, you can find dozens of similar businesses within minutes just by googling it. Often, the websites of those companies look like they were copypasted from one template. In order to avoid such a thing happening to your store, check out these Magento development services.
Meanwhile, in this article, we’ll take a look at the 4 best and proven Magento customization tips that will help turn your store into a unique platform tailored to your business needs. Everything you need to know, from how to customize your CMS page to how to personalize interactions with your customers, we got you covered. Without further ado, let’s get started.
Customize CMS Pages
The first thing we’re going to discuss is the customization of the CMS page. Magento offers you an opportunity to alter the CMS page. You can create CMS pages set for various purposes. Or else, you can also restrict CMS page visibility for a specific group of users.
Use it to your advantage and change it in a way that will fit the specifications of your online store. For example, you can choose how the customers will interact with your product pages and whether you want them to add products to their carts directly from the CMS page. Opt for integrating a contact form on the CMS page if it doesn’t suit you.
It only takes a few steps to create and customize the CMS Page in Magento. Go to Content, then Elements, then Pages. Press the Add New Page button. The next thing you need to do is to enable the CMS page and name it. The further steps are different according to the specifics of your store.
Personalize the interaction
Now let’s move on to the personalization of the interactions with your customers. Every eCommerce platform interacts with its audience in many different ways, providing unique experiences and communicating with them through various channels.
For example, if you want to show the product prices only to those users who register on your website, you can create a small snippet to arrange such a thing. You can also place various comment sections on different pages of your website. You can also remove the cart icon if the customer has not added anything to it yet, and so on. Additionally, consider placing several CTAs on different pages of the website, making sure that they are logical and guiding your customers towards the decision you want them to take, whether it’s purchasing a product or signing up for your newsletter. All of these features and functionality you can arrange in the Magento technology.
Remove physical barriers
When you have an online store, it means that you can reach customers all around the world. Don’t waste such an opportunity, and make sure that your online business receives global attention. When having a presence in multiple countries, there’ll be a significant portion of the target audience that doesn’t understand your language. Incorporating a multilingual store is crucial for expanding and selling your products across multiple countries.
Luckily, Magento technology allows you to have multiple websites and stores. You can set up an English store, Spanish store, Italian store, and so on. You also can set them up on a unique domain or opt for shared domains.
Once your store is ready in multiple languages, you can promote it on different social media platforms. You need to choose various social media channels depending on the region, social status, age, and other factors. For example, different target audiences use Facebook, TikTok, and Instagram. Incorporate Magento customization techniques here as well. You can integrate the social media button on your pages to promote the ones that you plan on expanding.
Use hotkeys
Finally, let’s talk about using hotkeys. Hotkeys are the term that refers to a keyboard shortcut. When working with computers professionally, you know that working with a keyboard makes you finish your work in a much faster way, and Magento technology is no exception.
There are numerous effective shortcuts that will make your job much easier when setting up a Magento store. For example, by pressing F12, you can set preferences, while pressing F11 will arrange for the opening point of sale wizard, which is quite a useful combination.
You may wonder what that has anything to do with customizing your store, but it, in fact, does. By using shortcuts, you get to customize your store in a much quicker way, which shouldn’t be overlooked.
Conclusion
And that’s it. Magento is an excellent tool for customizing your store, offering you loads of features and functionality to help turn your online business into a unique place to shop. Don’t waste such an opportunity and take a little time to set the features and functionality in the right way. You don’t want your customers to think about your store as another online business they stumbled upon on the internet. Make an exceptional user experience for them.
If handling the technical aspects of your Magento store feels a little bit overwhelming, don’t be afraid to ask for help. A reliable eCommerce development partner will help you to set up the store, tailoring it to your needs. As a result, you’ll get a fully customized online store that covers all of your business requirements.