Breaking News: HONOR, the renowned smartphone brand that broke away from HUAWEI in 2021, is gearing up for a triumphant comeback in the Indian market. Recent reports reveal that the company has filed a fresh trademark called “Honor for Knights” in India, signaling its reentry.
The highly-anticipated HONOR 90 smartphone is slated for a mid-September launch and is expected to make a splash in the premium segment with an estimated price of Rs 45,000.
Packed with impressive features, the HONOR 90 boasts a striking 6.7-inch OLED display with a smooth 120Hz refresh rate and a captivating quad curve design. Photography enthusiasts will be delighted by the mighty 200MP triple rear camera setup, enhanced by AI capabilities, and a 50MP selfie camera for stunning self-portraits.
Fueling the performance is the Qualcomm Snapdragon 7 Gen 1 Accelerated Edition, complemented by the latest Android 13-based HONOR MagicOS 7.1, promising a seamless and responsive user experience.
HONOR is strategically targeting the high-end smartphone market in India, determined to create a strong impact ahead of the festive season. With its track record of delivering innovation and distinctiveness, the brand is confident in captivating consumers and standing out amidst fierce competition.
In the fiercely competitive arena of smartphones, the HONOR 90 is gearing up to lock horns with formidable rivals like OnePlus and Nothing. These contenders offer devices with Snapdragon 8 series chipsets at comparable price points. As HONOR prepares to launch its flagship, the focus now shifts to its strategic positioning and marketing efforts to drive sales and carve out a distinctive identity in the bustling Indian market.
Established in 2013, Honor emerged as a sub-brand under Huawei’s umbrella, enabling the tech giant to compete effectively in the mid-range smartphone segment both in China and on the global stage. With a strong online presence, Honor thrived as a prominent player in the smartphone market, catering to diverse consumers.
However, in November 2020, a significant turn of events occurred when the Honor brand was divested to Shenzhen Zhixin New Information Technology, a majority state-owned entity overseen by the Shenzhen municipal government. This move aimed to safeguard the survival of Huawei, its parent company, amidst the stringent US sanctions that disrupted the supply of vital hardware components from American firms.