Email marketing is one of the oldest forms of marketing used by people to stay relevant in the marketing landscape. According to Ascend Survey Summary Report, around 46% of online marketers consider email marketing essential for generating leads. However, in recent times there have been significant changes.
While you may want to stick to simplicity, it may not always allow you to connect with the audience. Moreover, what would happen if your email landed in a spam box? You lose a client.
Many emails land in the wrong box because of improper implementation of email deliverability. However, there are several ways through which you can improve it. Once you implement the measures to improve the deliverability, do you think you’re ready to step into the campaign? Don’t get too excited. You need to test it as well.
5 Tools To Test And Improve Email Deliverability
According to a study by Email Tool Tester, the average email deliverability rate was 79.6% in February 2020. Therefore, even when you feel you’re ready, the chances are that you’re not. Therefore, before starting your email marketing campaign, you need to test the deliverability rate.
Given below are some of the tools that will allow you to check and test the email deliverability:
1. MxToolbox
It is available in paid and free versions. Using this tool will check the enabling of Sender Policy Framework, Reporting & Conformance, Domain-based Message Authentication, and DomainKeys Identified Mail.
Therefore, MxToolbox provides the user following information:
- Geolocation of the senders.
- Instant alert regarding the email reputation.
- The reputation of sender IP.
You will get one free monitor and access to the top 30 blocklists if you are a free user. However, paid users can benefit from advanced email deliverability tools, multiple blocklists access, and multiple monitors. Paid users will also get support from teams to understand the cause of blocklisting. The team also supports understanding what steps can be implemented to improve email delivery.
2. Spam Check
Spam Check is one of the most reliable tools if you need a score for your email content. The tool gives a score on the deliverability depending on the type of content you include in it. As users, you need to paste the HTML code and the headers.
If your email deliverability receives a score of 5, it is an indication that the email content will be marked spam. Therefore, you may need to work on improving the score. If you get a lower score in Spam Checker for your email, it is an indication that your email is on the right path.
The best feature of Spam Check is that it is a free API. Users can integrate it into their respective apps and check the quality of their email. Spam Check guides the users on how to improve the email deliverability following:
- Image to Text Ratio
- Email validation to the sender domain
- Quality of Links and HTML in the document
3. GlockApps
If you don’t want to get into the unnecessary trouble of registering to test your emails, GlockApps is the right choice to make. By using this app, you can send an email to your potential client, and the results will be immediately displayed on the screen.
GlockApps matches the email sent via Postfix and then provides you with the result. After the matching procedure, it will analyze where the email would land. Apart from spam content, many users may also miss out on the email because of numerous promotions.
The first three tests on GlockApps are free. However, the app can be beneficial in generating actual results. With the help of this tool, you can keep a check on how each of your emails is performing. As a result, you will be able to analyze your client’s reaction once the email lands in their inbox.
4. Sender Score
Sender Score is one of the easiest apps to test email deliverability. On the homepage itself, you will be able to receive the basic data of the particular domain.
Once you sign up for the platform, you will be able to receive details about the IP address rating. Email marketers can therefore determine the score for spam filters. However, unlike its predecessors, Sender Score does not provide any information on improving the deliverability rate.
Sender Score can be a good app for the initial stages. It will help you check all the basic details you need to know to improve deliverability. Once you figure out the details, you can work on how to improve them.
5. Send Forensics
Send Forensics is a reliable email deliverability platform. The app allows you to test and optimize the campaign before broadcasting them. Apart from this, Send Forensics offers numerous features, such as:
- No requirement for a complex setup.
- Receive constant updates on the trends in global email marketing.
- Free monitoring, testing, and deliverability alerts.
- Availability of numerous ESP plugins.
If your email structure needs any corrections or optimizations, the platform will notify you about the same. It will highlight all the successful global trends. One of the most noteworthy features of Send Forensics is the ability to test unlimited emails. The platform allows you to compare the results and bring changes to settings that can affect your deliverability.
Conclusion
Which is the best tool to use? This entirely depends on what you’re looking for in the tool. You should compare the tools and check what they say about the deliverability rate. However, it is advisable to note each point that the platform suggests for improving the email deliverability rate. If you feel like your email isn’t performing well, don’t lose your heart. Just keep implementing the changes, and the marketing campaign will eventually improve.