As a digital marketing agency, you need to be able to offer your clients SEO services. But maybe your staff isn’t able to handle all of your client’s requests, or maybe you can’t afford to hire an SEO staff at all. But before you start advertising for freelancers, you should consider using a white-label SEO service.
With white label SEO, you can apply the principle of white labeling – selling another manufacturer’s product under your own brand label—to SEO, so you can basically outsource any amount of SEO work to an agency with the staff, tools, and expertise to handle it quickly and well. It’s cheaper than hiring people to do the work in-house, and you’ll usually get results faster. You’ll be able to offer your clients SEO work of consistently high quality, and you’ll be able to scale the workload up or down as circumstances require.
It’s Cheaper and Faster Than Doing SEO Work In-House
Quality white-label SEO services come for about $75 to $200 an hour, and while that might seem steep, you only have to pay for the hours of work you need. Compare it to the cost of hiring someone: you have to pay the costs associated with recruiting and hiring, bringing someone up to speed, and giving them a salary and benefits.
That’s going to add up to a lot more than you’d spend on a monthly SEO services package, especially if you need to hire several people to work on your SEO team, and if you want your SEO done right, you definitely do. When you hire a white-label SEO company, you can just purchase the right number of hours to meet your client’s needs, and if your clients only need local SEO, you can choose a map-based white label local SEO package for even more savings.
You’ll also save money on tools and equipment like new software SEOs might need, and that can really add up. SEO best practices are always changing, and new software tools have to be developed to keep up with new methods. You won’t have to invest and reinvest in SEO equipment if you outsource the work to a white-label agency.
You’ll get your SEO work done a lot faster too if you work with a white-label SEO agency. Link building, for example, is a very effective part of most SEO strategies, but can take up to a year to implement, and maybe longer if you have a small team. A white-label SEO agency will have a larger team to apply to time-consuming tasks so you can get your results as fast as possible.
You’ll Be Able to Offer Consistent High Quality
When your digital marketing company starts to get more SEO work than it can handle, it’s tempting to turn to freelancers. You only have to pay them for work they’ve performed, and you don’t have to give them any benefits. You never have to use them again if you don’t want to.
But consider that freelancers may not provide consistently high quality, especially if your workload grows and you start burdening them with a lot more work. A single freelancer may not be able to keep up with your workload as it increases and may not be able to provide consistent quality, and it can take time and no small amount of luck to build up a quality stable of freelancers to take on all your SEO work.
However, white label SEO agencies can give you all of the benefits of hiring freelancers with none of the drawbacks. Their staff should be able to provide consistently high-quality work, which you may not get from freelancers, especially if you have to find new freelancers a lot of the time.
Outcomes Will Be Completely Scalable
When you have an in-house staff or a few freelancers handling all your SEO work, outcomes aren’t particularly scalable. You can only handle as much as your limited staff can handle. But when you use a white label SEO agency, things are different. White-label agencies typically have enough staff to offer fully scalable services to their clients. That means that if your workload expands, you don’t have to worry about hiring more people or working your existing people too hard. You can simply increase your normal order, which is especially convenient when you know the glut of new work won’t last.
If you’re a digital marketing company, you should consider selling white-label SEO services. You’ll be able to offer your clients better results, and that will help your business continue to grow.