The choice of colors for your presentation is one of the important decisions that should be made at the start of presentation making process. Selecting right color spectrum determines success of your presentation the same way as content of your speech. The truth is that one doesn’t need to be a graphical specialist to choose the right spectrum. One needs to remember only some basic principles that really work.
3 Principles of Choosing Proper Colors
It is not a secret that right spectrum should reflect emotions, which presenters want to induce in their listeners. Designers call it the power of colors; they recommend presenters never leave it without attention and use 3 main principles while choosing right spectrum:
- Select shades matching the topic you want to present: If one presents a new startup opportunity, bright and strong shades will help striking into eyes of listeners. If one presents some medical project, blue and pastel shades will invoke calm and peaceful atmosphere. Think about your sphere, choose matching colors and when you search for PowerPoint templates on poweredtemplate.com, try to abide your choice;
- Think about the mood you are going to leave your listeners with: Red evokes passion and anger, while black makes presentations more formal. You should stay very attentive to spectrum you choose because if it doesn’t reflect the mood you are planning to induce in your audience, the impact of this presentation will be dramatically weaker;
- Use color matching apps and online services. If you’ve found one color matching your plans, it is already enough. The Internet is full of services like paletton.com and Kuler which can show you a series of monochromatic, complementary, and triad shades which you can also include in your template.
Suppose some speakers participate in a competition, where every performer should prepare a presentation on one specific topic. As soon as performers come on a stage, judges see that all presentations are made in one color. Why? Because presenters knew that they should choose those shades, which stay relevant to the topic and this one was the best (the same way as complementary and triad ones). You can avoid this situation if you think a little bit outside of a box.
Remember that colors have multiple shades and tones. One can use a 80% white instead of a 100% white thus changing the mood only slightly. You cannot be that way flexible when you choose templates from online template storages but if you can adjust colors – make it differently. And, remember, never use standard PowerPoint templates. They are exploited by millions and you will never attract the audience with standard solutions even if their spectrum seems right.