Technology has significantly changed and improved how the sales industry operates, with a wide range of tools developed to simplify specific tasks related to selling. This is why it’s no longer optional; it’s an absolute necessity.
Sales tools enable businesses and organizations to execute and complete crucial sales operations efficiently. These also help them improve their abilities when closing deals. That said, it’s worth diving further into details to discover what’s available.
Although you’ve got plenty of options to choose from, it’s best to avoid having a messy workstation filled with apps, widgets, and solutions you don’t need. Selecting only the necessary tools for your sales tech stack is a way to ensure that your system suits your workflow.
However, finding the right tools to include in your toolbox may not be as easy as you think. This is especially true when you’re served with tons of options to choose from. But don’t worry; this article will help you understand what a sales tech stack is and how to build your own.
What Is A Sales Tech Stack?
A sales tech stack, or sales enablement tech stack, is a set of multiple software solutions businesses and organizations use to conduct day-to-day operations.
Moreover, a sales stack may consist of sales tracking software, communication and dialing platform like the one offered by Call Cowboy, lead generation software, prospecting tools, and more. These tools can help streamline your sales activities and significantly boost your sales.
To create an effective sales stack, start by analyzing your entire sales process. Then, take note of the parts that could be integrated, simplified, automated, or shortened. After doing so, ask yourself these crucial questions:
- Which manual operations are best removed or improved (if any)?
- Is there anything we can do to improve engagement throughout the process?
- Is there anything we can do to boost our conversions?
- Is there anything we can do to generate high-quality leads consistently?
- What key performance indicators (KPIs) should we use and focus on?
- What are the tools that can help us improve these key metrics?
Once you’ve answered these questions, it’s time to explore the different types of tools you might want to include in your sales tech stack.
What Are The Types Of Sales Tech You Should Consider?
Exploring tons of sales tech tools can be a bit daunting and overwhelming, especially when diving into a vast sea of information, but it shouldn’t be. Below is a simple guide to walk you through the different types of sales tools worth including in your digital toolbox.
- Sales Dialer
A sales dialer is a software program that enables sales representatives to connect with contacts efficiently without manually dialing hundreds of numbers for each call. This allows sales agents to engage with more contacts in a short period.
When choosing a sales dialer, you’ll probably encounter these three types: power, preview, and predictive dialer.
- Power Dialer
A power dialer is a tool developed by companies like Power Dialer to automatically dial and distribute multiple calls. It works by instantly dialing the next set of numbers after a call.
Also, a power dialer doesn’t tolerate busy, voicemail-answered, invalid, unattended, and disconnected lines. Instead, it immediately proceeds to the next contact to call.
Furthermore, a power dialer is ideally used when making follow-up calls, implementing marketing campaigns, and making cold calls. In addition, if it’s integrated with CRM tools, sales reps can access the contact’s history.
- Preview Dialer
As the name implies, a preview dialer displays information about the contact before the automated dialing process. This allows sales agents to prepare and gather everything they need before the call.
For example, if an agent needs to discuss an issue about their client’s reservation, it’d be helpful to learn more about the contact before dialing.
- Predictive Dialer
A predictive dialer uses advanced algorithms to predict the average number of dials and the time required for contacts to answer the calls. This reduces idle time and ensures that no time is wasted on unnecessary activities.
Furthermore, predictive dialers are ideally used when conducting surveys, short calls, and telemarketing calls.
When choosing a sales dialer, make sure to consider your audience and sales operations to determine which is best suited to your workflow.
- Sales CRM (Customer Relationship Management)
A sales CRM is a powerful, all-in-one sales tool that can manage customer data in one platform. You can also use it to track your sales, create sales forecasts, store contact information, and automate a wide range of tasks to maintain healthy relationships with your customers.