Netflix, as you might be aware, is already available in India since last year. It has to be said that the company has managed to gain a lot of subscribers since the last 12 months. Not only has Netflix gained subscribers, they have managed to turn them into premium ones too. However, Netflix’s plans are still pretty costly for most of people in emerging countries. In the West, Netflix is still considered cheap as people have started to ‘cut the cord’. The same, however, cannot be said about countries like India.
Therefore, Netflix has been planning to launch low-cost subscription plans since a long time. We are now starting to see those plans in active as well. In India, Netflix has started to test its low-cost subscription plan. The only criteria for this low-cost plan is that it is mobile-only. This means if you have subscribed to this plan then you will not be able to access Netflix Premium on Desktop.
This plan is launched keeping in mind the majority of mobile users in India. Nowadays, most of the people in India have started to use their smartphones for online video streaming. This is also thanks to the lower data cost in India compared to most of the countries worldwide. This plan being tested by Netflix is currently limited to selected users only.
According to report by EconomicTimes, Netflix’s new mobile-only plan costs Rs. 250. This is directly half of the current base plan from Netflix in India which costs Rs. 500. One caveat with Netflix’s low-cost subscription plan is that it will only allow users to watch SD content. Apart from that, it will only allow you to watch on one mobile device at a time.
Confirming the tests, A Netflix spokesperson told ET, ” We will be testing different options in select countries where members can watch Netflix on their mobile device for a lower price and subscribe in shorter increments of time. Not everyone will see these options and we may never roll out these specific plans beyond the tests”