If you’re like the average person, you probably use apps every day to collect and use your data in various ways. Furthermore, you probably also wonder why this information is so important and what your apps do with it. After all, according to Salesforce, about 68% of all marketing companies are shifting toward this first-party information (anything learned from your apps). As a result, it’s important to know what they’re doing with it and how they protect it.
Store It In Cloud-Protected Areas
The apps that take your information typically place it in cloud-protected databases that minimize your risk of hacking. What are cloud databases? They are internet-based storage options protected from hacking through various security methods. They’re among the safest ways to protect your information because they’re encrypted and hard to hack.
This information is typically kept safe behind firewalls, as well, meaning that your risk of hacking is far lower. Does that mean you don’t have any danger at all? No, because even cloud storage can be broken into eventually. It’s far more protected and will give you the most security possible.
Focus Your Marketing
Let’s be frank here and state that apps often take your information and use it to focus your marketing. They’ll take your location details and purchases and focus on providing more accurate advertisements. That’s a big deal in big cities like Cleveland, Ohio, which, according to our sources, is the second largest city in the state with a population of 360,040. Using your information in this way fine-tunes marketing and minimizes a company’s advertising expenses.
Why is that something you should care about as an app user? Well, more efficient advertising means that you’ll likely find services and products that better meet your needs. Furthermore, it can reduce a company’s expenses and let them focus on improving their services and expanding. That’s a big win-win for the economy that you can’t ignore.
Reduce Breaches and Identity Theft Risks
According to our sources, in just the first half of 2019 alone, there were likely over 4 billion records exposed in data breaches. That’s scary, especially when you share so much information online with your apps. Thankfully, these apps focus on information security to keep you protected, including anti-hacking measures that prevent potential breaches.
For example, they not only include cloud-based storage options but identity-matching techniques like fingerprint- and eye-identification tools that reduce access to your devices. These steps also keep your phones, tablets, and computers safer from the prying eyes of potential hackers. All these protective measures heavily reduce your danger of identity theft.
Provide Automatic Backup Support
Did you know that every time you share information with your apps they automatically create a backup? We already mentioned cloud storage above but want to point out the fact that this information gets backed up repeatedly in the cloud. The benefit here is obvious: there should always be a way to access most of your important life details shared with digital apps.
Just as importantly, it can ensure that you don’t lose any important details that you need. Our lives are so tied up with the internet that backed-up information is critical. By storing it safely on the various apps that you use, you can keep it backed up and protected and avoid the “lost password” problem that plagues so many people every year.
This information should help you better plan your data usage and ensure that you feel safe when sharing information with your apps. However, we understand that it can be scary to think of all the many hacks that have impacted the market and caused serious risks of identity theft. As a result, it’s critical to reach out to our team to learn more about how we can help you. We’ll discuss your information and various security methods that can keep it safe.