Now it is open that the Adblock Plus is selling the acceptable ads. It is a very disappointing news for existing Adblock Plus users and ad haters who look for a faster and ad-free browsing experience. Adblock Plus is now accepting few ads and allowing them as “acceptable” ads. This means they allow few ads instead of clean ad free browsing. When any Adblock Plus enabled a user to browse a web page, he/she can see the “acceptable” ads.
According to Ben Williams, operations head for Adblock Plus states that “Acceptable Ads is a process, not a destination. We’ve been tinkering with it, trying to get it just right – so that, in my own words that you’re probably totally sick of hearing, we make a “compromise between users and advertisers.”
But all the surveys we’ve conducted and the user feedback we’ve compiled is not enough to move Acceptable Ads forward significantly. There are two key elements that we’ve been working on recently, and we think these will help take it to that next level: opening the policy of Acceptable Ads and improving the process of getting whitelisted through the Acceptable Ads initiative.”
What is uBlock Origin?
uBlock is a free alternative to the Adblock Plus for the Chrome Browser. The uBlock will work on any Chromium-based browser, and it supports other platforms like Linux and Mac too. It is available in the Chrome Store for free and it works like similar to the old Adblock Plus performance. After installing, it will disable all the ads on the domains you visit.
uBlock Origin Faq
- An efficient blocker: easy on memory and CPU footprint, and yet can load and enforce thousands of more filters than other traditional blockers out there.
- Illustrated overview of its efficiency:
- Usage: The big power button in the popup is to permanently disable/enable uBlock Origin for the current website.
- It applies to the current website only; it is not a global power button.
The uBlock Origin provides a clutter-free browsing experience for Chrome users. It is available in the Chrome Web Store for free.